There are several technical terms that are commonly used in the cosmetic packaging industry. Every stakeholder, including cosmetic brands, packaging firms, and wholesale suppliers, should know about these terms. It can help packaging firms leverage the experiences of their client brands. Moreover, cosmetic brands needing these boxes could better improve their packaging to attract buyers. Here is a long list of 15 such terms that everyone in this makeup packaging industry should know.
Cosmetics packaging inserts
Packaging inserts are a multipurpose option to avail in the packaging. It could protect fragile cosmetic items and enhance their display as well. Several wholesale cosmetic packaging supplies already provide this option to their client brands. There are multiple types of inserts, including cardboard inserts, molded pulp inserts, and foam inserts. Cosmetic brands can choose the insert of their choice to add luxury to the packaging or improve safety.
Hot stamping
The existence of replicas of original cosmetic items is ordinary but is a bit more costly. These replicas can damage the reputation of any cosmetic firm. Thus, tackling such a situation is vital for them. Use of the hot stamping technique over cosmetic containers Australia is a way to give the products an official look. This foil stamping is usually in a gold or silver color, where dry inks are shifted to the packaging surface to give the items an official look.
Laminating the box
Packaging lamination is another term that is quite popular in the cosmetic packaging industry. Brands try to target people with lavish lifestyles. As such, buyers instead pay more for expensive products. Thus, it is vital to include luxury in packaging. Some cosmetic packaging suppliers often laminate the boxes for this purpose. Velvet lamination or soft-touch lamination are two popular types of it. People love to hold and feel the texture of a box laminated with either of the said lamination types.
Coating the box surface
Coating the packaging is pretty similar to laminating the boxes. Yet, the primary purpose of finishing coatings is to protect the printed surface of the boxes or cosmetic tins Australia. There are multiple types of coatings, including gloss, matte, spot UV, matte UV, and some aqueous-based coatings that are eco-friendly. These types of coatings are a strong resistance against moisture and protect boxes and printed surfaces for longer.
Labeling cosmetics packaging
Labeling often comes up as an alternative to printing. Some business entities prefer getting blank cosmetic boxes Australia. Ultimately, they use some labels to provide buyers with some basic details like product and brand name only. It is also an option to reduce packaging costs by replacing printing. Yet, several creative brands as well try them as a security label or for branding purposes. These labels can act as a safety option to let buyers know whether the product was unopen and secure during shipping or not.
Text embossing or debossing
Embossing or debossing terms are among the most versatile options that everyone in this industry should know. Embossing or debossing options are perfect for highlighting some kind of text over cosmetic boxes wholesale Australia. This text could be the brand or product name or slogan. Usually, these options are helpful for a logo display as well. It creates a pop-out effect that makes a displayed object over the packaging more visible and attractive.
Typography element
Typography refers to the use of fonts for brand or product detailing by cosmetic packaging suppliers Australia. It is pretty important to know about typography and its importance in influencing customers’ moods. Brands can decide among the different face types and fonts for making the display of textual promotional content engaging. On the other hand, they can also choose between custom fonts to print the desired information over any custom boxes.
Sleeve style unboxing
Unboxing is a widely discussed topic and is often referred to as a way to make the customer’s experiences memorable. Sleeve-style unboxing is a special way to uplift the customer’s first interaction with cosmetic items. This type of unboxing involves the use of a tray and a sleeve that moves over it like a drawer. Also, the inner tray contains and holds the product. This unboxing method is also helpful for retailers as they can show items to customers without touching the products.
Die-cut window panes
Knowing about the induction of a window pane is also compulsory as it is a growing trend. Brands can ask Australia cosmetic packaging manufacturers to embed this window in packaging for any of their cosmetic items. This window can give buyers a way to see the items before buying them and buying them. Hence, this option is becoming pretty popular as it helps win customers’ trust and get more sales.
Packaging customization
Customization of packaging is a subject that is often discussed. Several industry experts also have seen focusing on its importance in packaging seminars and their reports. It is all about personalizing the design of the packaging. A makeup brand can ask a cosmetic packaging supplier to customize the packaging according to product needs. Also, it includes adjusting the size of the box according to the size of items or setting a distinctive design layout.
Offset printing
When a makeup packaging printing job is discussed, the offset printing method always comes under consideration. It is the expert’s preferred printing method for processing bulk packaging. It shifts the design from metal plates to rubber rollers. These rollers then shift the design to the printing substrate, which is often the cardboard, bux board, or kraft paper materials. On the other hand, these printers work with CMYK color schemes that help get a design the same as in the soft design file.
Tear strip
You would often hear from custom packaging suppliers as if someone required to include the tear strip in packaging or not. It is a kind of unboxing technique that is pretty interesting. This strip is generated in cosmetic boxes Australia using scoring and perforation techniques. A desired part of the cardboard surface is perforated or scored in two parallel lines. Any customer can stretch that tear strip in order to open the box in style. It is also a protective way of shipping items.
Hang Tab
The name of this term gives a brief idea about its functionality. Hang tabs are a phenomenon of including the support in the packaging to help retailers hang it on a hanger. Hanging a cosmetic item can make it more visible to customers than displaying it. Innovative cosmetic packaging suppliers Australia often ask their client brands about such choices. However, the rest of them manufactures these boxes in a simple design. Hang tabs always include additional functionality to the product packaging.
Sustainable packaging
The concept of sustainable packaging is quite diverse and complicated. Everyone takes its meanings in a different way. Some say that the cosmetic boxes wholesale Australia made of cardboard are sustainable. But, some go into more detail and insist on the use of more eco-friendly options. These options are organic materials that can replace traditional wood pulp, increasing deforestation. Also, sustainable packaging could easily decompose and does not harm the environment by spreading pollution.
Packaging prototyping
This term mostly refers to sampling the desired packaging to the clients. Some brands prefer seeing a prototype of the box before placing a big order for this packaging type. It helps them know about the shelf impact of the box on consumers. Once this prototype is approved then, further discussions become more fruitful. This prototype of the box is made according to the demands of a brand with a visual design printed over it.
Conclusion:
Knowing about all these terms can make communication between packaging suppliers and brands more effective. Moreover, brands would get more sophisticated cosmetics packaging that could help them achieve desired results. Informing potential prospects about them can also bring them into a comfortable zone where they can describe their requirements clearly.
