What do people really think when they hear the word viral campaign? One of the most visual media ways to spread the news of something. Social media videos are one of the most valuable ways to engage your social media followers. Videos can attract more audience, and traffic and increase sales. They can be tricky to get right though, that’s why we’ve written this guide to help you create awesome social media content with your video.
Every day you see more and more videos appear on social media. Because of this, it’s great to create your own videos. Now the hard question is: Should you make videos for YouTube, Facebook, Instagram, and more? And if you’re reading this article, you’ve probably pondered that question as well.
Create an Emotional Connection
Creating an emotional connection with your audience is one of the most important things you can do to create a successful video. Whether you’re making a product or service video, or just trying to get people to click on your link, you need to make sure that people will care about what you have to say.
If you’re trying to sell something online, then you need to make sure that your message is clear and easy for people to understand. But even if you don’t have a sales message, if your content isn’t engaging and interesting, then no one will watch it in the first place!
Create Videos That Go the Extra Mile for Social Media Videos
When it comes to creating great social media videos, you want to make sure that your content is concise and compelling.
You might be tempted to overdo it by adding in a ton of bells and whistles—animations, special effects, and more—but that’s not the way to do it. Instead, focus on creating something simple that will resonate with your audience.
One of the best ways to do this is by using call-to-action (CTA) buttons in the video itself. A CTA button can tell viewers what they should do next after watching the video and give them a way to get in touch with you if they want more information about what you offer.
Great social media videos are concise and compelling without being distracted by animation or effect. Use a CTA button to provide viewers with a way to engage and get more information if they want it.
Keep Things Short and Sweet
You don’t have to make a video that lasts for half an hour. A lot of the videos that you see out there are very long. They’re not just long, but they’re also a bunch of clips strung together with no real purpose or direction.
The best way to make a good video is to keep it short and sweet. No one wants to sit through a 10-minute video just to find out what the product or service is all about. If you can’t get your point across in less than 5 minutes, then maybe it’s not worth making a video at all.
Optimize for Sound Off Viewing
If you’re making videos for social media, you want to make sure they’re optimized for sound-off viewing—that is, when a viewer is watching the video on mute.
This is important because it means that even if someone is watching your video on mute, they can still get the full experience of your content. This is especially important for brands that have visual-heavy products or services.
To optimize for sound-off viewing, you need to make sure that your visuals are clear and easy to understand even without sound. You also want to make sure there’s enough context in the content so viewers can understand what’s going on in the video even if they don’t hear it.
B-Roll and Cutaways
B-roll and cutaways are two essential video techniques that can help you create a polished, professional-looking social media video.
B-roll is simply the footage that shows what’s happening while the main action happens. For example, if you’re filming a video of your friend doing karate, it might be helpful to show them practicing their moves before they start sparring with another person. That way, when they do get into the sparring match, you can show some shots of them doing those same moves in slow motion or reverse—it really adds something special to the scene.
Cutaways are similar to B-roll—they allow you to cut away from the main action and show something else going on in the background of your shot. This lets you keep your audience engaged with what’s happening on screen without losing sight of what’s important: the main action!
It’s important to remember that each social media site has its own unique audience, so the way you compose your video and include specific content will depend on the network you’re using. Focus on having a good overall idea of what types of videos work well on different networks, and keep experimenting until you find one that clicks.
