6 Instagram Growth Strategies That Will Work in 2022
With these effective Instagram growth techniques, you can increase your brand’s reach and get more views, likes and followers.
The greatest strategies to increase your Instagram account have shifted dramatically in the last year, as the network has shifted heavily toward video, particularly Reels.
In this piece, we’ll look at how to create an Instagram growth plan that attracts new fans and keeps them engaged over time.
Six Instagram Growth Methods That Will Work in 2022
1) Write A Comprehensive and Effective Instagram Bio
The Instagram growth methods we’ve discussed are applicable to your content. However, your Instagram bio is also a critical aspect in developing your following.
Most importantly, make sure your Instagram handle and profile name are relevant and obvious so that people looking for you on Instagram can discover and follow you. Better still, if you can incorporate a relevant term into your handle or moniker.
In your bio, keywords are also significant. Use the 150 character limit for your bio to tell people about yourself and your business. This will promote new followers while also delivering vital ranking signals to the system, putting you in front of more prospective admirers.
Finally, if it is important to your brand, include a location. This may help you establish a local following and make it simpler for other local companies to locate and engage with you, which helps all local businesses.
2) Utilize Instagram Reels
In accordance to Instagram, “Reels is the finest place to grow artistically, build your network, and advance your career.”
Users spend around 20% of their time on the platform viewing reels, which is still the fastest-growing format. If you only have time to make one adjustment to your social strategy, make it this one: emphasise developing your Instagram account.
3) Make Frequent Instagram Posts
Adding new followers is only one part of the Instagram growth equation. The other half maintains current followers, so your overall number of followers grows. This necessitates a consistent supply of relevant material that keeps consumers interested without overwhelming their feeds.
4) Engage Your Audience in Conversation
Reels can bring you new viewers, but it’s your duty to convert them into long-term fans. Once again, Instagram weighs in: “The simplest approach to converting casual followers into fans is to like, react, and reshare their replies.”
Engaging with your audience by replying to comments enhances the likelihood of receiving further comments. People are far more willing to interact with you if they notice that you have taken the effort to react to previous commenters.
Use your imagination to captivate your audience. For example, question stickers on Stories are a terrific way to start a conversation while also laying the groundwork for additional material.
5) Target High-Value Accounts in Your Industry
Instagram’s in-feed suggestions (also known as the Instagram algorithm) are dependent on a number of factors.
“Other individuals they follow” is an easy one to concentrate on. Following and engaging with accounts in your niche will indicate to the algorithm that you are a member of that niche.
Concentrate on high-value accounts in your sector for better engagement. If you can catch their attention and get them to follow you back, it sends an even stronger signal to the algorithm that others who follow them would also be interested in you.
6) Create Catchy Captions for Instagram
The captions for Instagram should do two things to aid with the following growth:
Send signals to the algorithm indicating that your material is appealing and relevant to new prospective followers (through keywords and hashtags).
Engage your followers so that they interact with your material and continue to follow you in the long run.
Instagram captions may be up to 2,200 characters long, but most of the time you won’t need that many. Go ahead and relate your tale if you have one. A brief, snappy caption that cleverly employs emojis, keywords, and hashtags, on the other hand, may perform just as well.
