The business plan begins with an executive summary, a summary in which the main points of the start-up project are described. The introduction decides whether the business plan will be read further: it must arouse curiosity, but may be formulated soberly and should contain all relevant facts.
You can find detailed instructions on the executive summary here: The executive summary for the business plan – in 5 steps to a convincing summary of your business idea.
Founders Council
Only write the executive summary at the end, when the business plan is complete!
simple method Business plan: This belongs in the text section
The text part of the business plan begins with a chapter in which the business project is explained in more detail. There is room for visions when the founding idea and the planned company are described. The chapter should contain answers to the following questions: What product/service is offered at what price? What are the benefits for customers? In what legal form is it founded? Where is founded? What are the legal framework conditions?
The team in the business plan
Of course, the business plan must state who is founding the company. The personality of the founder is essential for success. In addition to the motivation for self-employment, this chapter also contains the technical and entrepreneurial skills that the founders bring with them.
Potential and existing customers
Without customers, the best business idea is an air number. A large part of the business plan therefore deals with the market and competition analysis. Knowing the industry and the market is extremely important. A proper market analysis shows with solid facts and figures whether the planned business can be successful.
Sales, sales, sales
The marketing and sales concept shows in detail which measures are to be used to develop the target group and which costs are calculated for this.
honest analysis
Anyone who founds a company thoroughly is not only aware of the opportunities, but also of the risks. This chapter of the business plan is about realistically assessing the chances of success. Any obstacles belong here, as do the opportunities that will arise in the future.
