Businesses have been studying when is the best time to publish on Facebook for a long time, which gives marketers plenty of details.
But in the case of Facebook, the results aren’t always consistent.
Buffer states that the most effective engagement rates occur between 1 and 3 pm on Fridays and Thursdays. At the same time, Hootsuite discovered that Tuesday, Monday, or Wednesday, at noon produce the highest results for B2C brands.
Based on the information available in the table, we can draw certain assumptions. Most importantly, the afternoons are best for Tuesdays, but they don’t yield the same results as other days.
Keep your most popular content to late in the week, and be prepared for less engagement mid-week, particularly for early morning or posts later in the day.
Ultimately, these findings should be used as a general guideline and a point of reference for companies new to Facebook. To have the most accurate data, you’ll have to do some research on your own click here.
Regarding frequency, worrying about posting regular updates on Facebook is unnecessary. If you post too often, it could irritate certain users, and your posts could be considered spam.
Try out the above times and look for the times that are off-peak, particularly when compared with your closest competitors. In time you’ll discover which times yield the highest results.
USE TOOLS AND ANALYTICS
Always, analytics is your best friend in optimizing your account.
After you’ve started posting regularly and consistently, you’ll be able to use your analytics to identify when your followers are most engaged and active.
A good place to begin to start is Facebook Insights.
To see your page’s insights visit your profile, then click ‘Insights near the bottom of your page.
To monitor your fans online, click “Posts” in the left column. You’ll receive the full chart showing the days and times when your followers are the most engaged on Facebook.
Averages are displayed as default when you hover your mouse over a particular period and will display how the activities compare against the mean.
With this information, it will be possible to find the best times to reach the largest amount of fans.
In your Insights, you’ll be able to see the timeframes of your most effective posts. The process begins from the same location (the Posts section in page insights) and selects the option ‘All Posts Published’ in the chart.
The column for ‘Published’ will reveal exactly when and the date each blog post was posted. Using this information makes it possible to look through the posts and begin to find the common themes or trends in publication times and more engaged rates.
Be aware that other applications like Fanpage Karma are also great tools to keep an eye on the most appropriate moment to publish on Facebook, and it’s usually an excellent idea to look at the results of multiple sources.
When you start to see an idea of when your followers are online and how this is related to your engagement with your posts, You can try out different theories to determine what works best for your business.
The best way to begin is by making use of an automation tool.
SCHEDULE YOUR POSTS USING SOCIAL MEDIA AUTOMATION
Although it is possible to publish updates for all updates manually, we’re aware that timing and scheduling are essential to increase engagement levels.
After you’ve set up an account and linked to your social media accounts, you’ll create categories for your content (educational blogs, blog posts, videos, tips, and other questions) and add your content.
You’ll be able to use these settings for scheduling to select the date and time you’d prefer your post to be published.
The best part is. After you’ve scheduled your post, MeetEdgar will recycle it in your content queue according to the category unless you indicate the date you want to end the post.
In this way, you’ll be able to schedule your posts so that they run promptly – and they’ll run even on days when you can’t keep them updated.
CONSIDER RUNNING ADS.
Given the difficulty, for companies to make a profit through organic content advertising on Facebook will increase the chances of success.
According to Facebook, the most cost-effective days to advertise are Mondays and Sundays, and Fridays are the most expensive. The worst day to publish a post varies according to industry read more.
Based on the information we’ve gathered from other research, it shouldn’t surprise you. However, just because they’re the “cheapest” days is not the most effective for your business.
A low CPC on a certain day of the week means it’s likely to be a very popular day for your competitors. Find the perfect balance between a day popular for your customers and a day with high traffic for your ad.
Based on your spending budget, it’s likely that you’ll be looking to test to discover which days are the most profitable for your company.
