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Facebook:
Launched:
2004
Users Who Are Active Monthly:
Three-point nine billion
Founders:
Those involved: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes
Revenue:
$186 billion (2022)
Facebook marketplace is now second in popularity. The place where you keep in touch with your mom, third grade teacher, and next-door neighbour is alive and well and more popular than ever (even more so).
However, we have entered the Meta era. Meta, Inc. is now the parent company of Instagram and WhatsApp.
Although its user base has changed, it remains the social media giant.
Businesses in the banking, retail, gambling, entertainment, media, telecom, technology, consumer goods, and automotive sectors are among Facebook’s most popular.
Although business postings are being demoted in the News Feed, there are still ways to increase interaction without spending money on ads.
In any case, Facebook account advertising are fantastic at prompting people to take action.
To increase your interaction, you may join (or start) a group, use a chatbot on Facebook Messenger, or broadcast live video.
Youtube:
Launched:
2005
Headquarters:
San Bruno, California
Users Who Are Active Monthly
2,2 billion
Revenue:
Almost $30 billion (2022)
Founders:
Chad Hurley, Steve Chen, and Jawed Karim
The original video social media network, YouTube, maintains supremacy in that sector. It is currently the second most used platform with 2.2 billion monthly active users.
Given that 81% of people in the United States use monetized YouTube, the platform’s potential for the reach is unparalleled. The data just cannot be disregarded.
All demographics are well represented in gifs from a youtube massive user base. And among the even more elusive 65+ crowd, 49% are already on there, making it the second most popular tool of social media site after Facebook.
YouTube is a one-stop shop for instructional videos on everything from cosmetics and video games to curriculum and home repairs. With video content marketing rapidly expanding, this is where most brands are putting their money.
Instagram:
Launched:
2010
Users Who Are Active Monthly:
Countless times the number 2 billion
Founders:
Michael Krieger and Kevin Systrom
Revenue:
Amounting to $24 Billion (2022)
Instagram followers is great for product-based businesses, influencers, and instructors to gain exposure and make money.
Since Instagram’s introduction of shoppable posts in 2018, product-based businesses have a greater chance of making a profit. Not only can B2Bs reach a vast audience, but they can also sell their wares without leaving Instagram.
Instagram is a gold mine if your target audience is under the age of 35, since 67% of that age group uses the app, with 67% of Generation Z and 58% of Millennials using it on a daily basis.
Watsapp:
Launched:
2009
Headquarters:
Place: Menlo Park, CA
Users Who Are Active Monthly:
Countless times the number 2 billion
Revenue:
An estimated $5.5 billion in 2022
Founders:
Those two gentlemen over there, Brian Acton and Jan Koum
As of now, WhatsApp is still the most widely used social messaging software, even more so than Facebook Messenger.
However, the restricted messaging app may not be the first app that comes to mind when considering marketing to consumers. The open rate for email is about 20%, however the open rate for SMS is 98%. They are a captive audience, unlike SMS, WhatsApp communications are free to send.
If you’re using WhatsApp for customer support and retention, you’ve probably seen how underutilized it is by brands despite its enormous potential.
If you can figure out how to use WhatsApp, you’ll have a direct line of communication with your target market.
