If you’re not convinced that paying for a digital marketing agency is worth it, consider these three points. First, digital marketing agencies are more knowledgeable than average people in the field of digital marketing and have access to resources most small businesses don’t have access to, so their expertise gives you an edge over competitors without their help.
Second, their experience helps them do things more efficiently than others can, so even if they cost you more up front, they can save you money in the long run with streamlining your operations and processes.
Value of time
Digital marketing is extremely time consuming and requires expertise in various fields. Creating Facebook ads, running Twitter campaigns, and targeting your customer are all going to take some work. When you work with an agency, they’re going to handle the bulk of the advertising so you can focus on your strengths.
Digital marketing agencies will take care of implementing SEO strategies to rank better on Google searches, manage ads that run across search engines like Yahoo! and Bing, figure out how to get people talking about your brand on social media sites like Instagram and Pinterest, or create engaging videos that attract customers from any device at any time of day. The bottom line? Don’t try to go digital alone when the time spent would be much better spent focusing on what you do best.
Value of ownership
Let’s put the value of ownership into perspective. Say you own a small business and you want to bring on an in-house digital marketer, who would be paid an annual salary of $50,000. This person should generate at least $200,000 per year in digital revenue (remember revenue is typically much more than profit), if not they are not being fully leveraged.
Let’s say that this person only generates half that amount annually (meaning they will take six months to recoup their initial investment). If they are responsible for creating that digital revenue on their own, the ROI takes 12 months!
Value of DIY
Some people might feel like they can do it themselves. Unfortunately, for most people, the time and skills just aren’t there. That’s why it’s so important to get the right help when you need it and that starts with looking at some of the factors involved in assessing your digital marketing agency value.
It can be difficult to do this on your own so speaking with an expert or consulting their insights before signing anything will give you more confidence and knowledge about what your decision should be.
Value of the marketplace
Determining how much of your time and energy you want to put into running your business, or taking care of your household can help you decide whether investing in an employee makes sense. It also determines whether purchasing services like digital marketing make sense. Purchasing the services of a digital-marketing agency might be worth the expense if: (1) You don’t have a clue about how to run your social media channels effectively, OR (2) You’re expecting potential customers to find you through Google search and you are constantly tweaking that page in order to improve search results. The money spent on hiring an agency will be less than what could be lost from not employing this strategy.
Value of the tools
Digital marketing tools help you develop your marketing strategy and find new customers. You need to value the digital tools you’re using and know what they do in order to be able to compare one company with another. T
here are hundreds of digital marketing companies out there, so if you don’t know what they do, you may end up choosing a company that doesn’t work well with your needs. Digital marketing agencies will help you streamline and formalize your idea so that the process goes smoothly.
A lot of people think having an outside agency handle all their digital advertising will cost them more money than running their own campaigns in-house, but that’s not true.
Tracking ROI is hard without an Agency
Tracking ROI can be hard if you don’t have the right skills or resources to do it on your own. You also need an expert on hand when things change. Working with a digital marketing agency ensures that you have someone there to help with everything.
With our experts by your side, we’ll make sure that you’re tracking and maximizing your ROI so that you can see the real results of your investment. We’re always one step ahead, ensuring that your business stays in front of your competition. There’s no other option when it comes to success in the digital age – without us, you’re losing out!
