The latest research study “India Agritourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” by IMARC Group, finds that the India agritourism market is expected to exhibit a CAGR of 20.60% during 2022-2027.
Agritourism refers to a commercial enterprise combining agricultural production and processing activities with tourism for the purpose of entertaining tourists. It offers farmers a chance to generate additional income and a platform for direct marketing to consumers. Agritourism also provides communities with the potential to grow their local tax bases. It aids in preserving the agricultural lands and allows states to develop business establishments. As a result, agritourism finds widespread application across the country, owing to its ability to educate the public about agriculture, revitalize rural economies, and provide employment opportunities to residents.
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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
India Agritourism Market Trends and Drivers:
The escalating demand for this commercial enterprise by the farmers to gain a competitive advantage and capitalize on the uniqueness of their farm, along with the increasing focus on rural development, are primarily driving the India agritourism market. Besides this, the establishment offers various farm activities, such as harvest festivals, horseback riding, fishing, wildlife photography, outdoor farm stays, wagon or sleigh rides, sheep shearing, cooking classes, guided animal tours, historical re-enactments, etc., which is further augmenting the market growth. Moreover, the growing curiosity about rural and farm activities, particularly among the millennial and urban population, is also catalyzing the market across India. Apart from this, the rising purchase of authentic farm products and services by the tourists who are fascinated by the rural lifestyle is acting as another significant growth-inducing factor. Furthermore, the emerging trend of the activity of the pick-your-own fruit is expected to bolster the India agritourism market in the coming years.
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India Agritourism Market 2022-2027 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
The report has segmented the market on the basis of tourist type, activity, booking channel and sales channel.
Breakup by Tourist Type:
- Domestic
- International
Breakup by Activity:
- On-farm Sales
- Outdoor Recreation
- Agritainment
- Educational Tourism
- Accommodations
- Others
Breakup by Booking Channel:
- Online
- Offline
Breakup by Sales Channel:
- Travel Agents
- Direct
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Key highlights of the report:
• Market Performance (2016-2021)
• Market Outlook (2022- 2027)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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