Everyone is familiar with Wikipedia. You probably go there once a week or more while you’re looking for any kind of information. Whether you want to learn about the top richest people in the world or want to know about the smallest bird, Wikipedia is the most credible and authentic encyclopedia to gain knowledge on any topic. The website’s overall accuracy percentage is 80%. If you might be wondering why your business needs a Wikipedia page, so let’s have a look at this blog.
However, you can use Wikipedia not just as a source of knowledge, but also to increase your company’s online visibility and gain a higher ranking in search engine results pages (SERPs).
Before you get started, let’s look at some key statistics of Wikipedia that will clarify why it’s crucial to create a Wikipedia page for your business.
2022 Wikipedia Statistics
- Wikipedia page had 5.1 billion unique visits worldwide in May 2022.
- Every day, 590 new articles are posted to Wikipedia.
- With more than 55,632,716 articles, Wikipedia became the largest online encyclopedia in 2021, breaking the Guinness World Records.
- Wikipedia ranks 8th in the United States and 13th position worldwide in terms of traffic and user engagement.
- Wikipedia can be accessed daily from almost 67 million devices, of which 45 million are mobile and 22 million are desktop.
7 Reasons Why Your Business Needs a Wikipedia Page
Having your business on Wikipedia lets you preserve your online reputation, gain more exposure, and increase your company’s credibility in the increasingly competitive market.
Keep in mind that 81% of shoppers investigate products online before they decide to make a purchase. In this case, Wikipedia becomes the savior that gives them in-depth information and even convinces your prospects to buy your brand products without hassle. A Wikipedia page can encourage potential clients to do business with you.
If you don’t have your Wikipedia page, it will reflect poorly on your company and develop a negative impact on the audience’s mind. It shows that either your brand is not credible, notable, or not entirely reliable.
Additionally, once you have your Wikipedia page, it will aid your SEO efforts. No matter which type of topic is searched on Google, a wiki page always appears on the first page, and Google regarded it as the relevant source. It lets you get a hold of SERP ranking instantly. Without a doubt, Wikipedia will surely upsurge the online visibility of your company. Interestingly, more than 56% of all Google searches get Wikipedia as the top result.
- Wikipedia Offers Reliability Factor and Develops Trust
All of you know, Wikipedia is a free online encyclopedia. That is why creating and maintaining a Wikipedia page is the most difficult thing to do. It helps to develop trust among the targeted customers.
Once you understand its page creation guidelines, you don’t need to get worried about its credibility, and even get a flawless business page with ease. As you know Wikipedia operates by a community of volunteers, if they ensure that the information you add is trustworthy, then your page gets instant approval.
Consequently, if you are willing to promote your brand goods and services, make sure you create an article in a neutral tone rather than a promotional one. Or, if you want to improve the value of your brand, no offense, Wikipedia is a platform whose resources and content you can rely on.
- Wikipedia Helps to Boost Site Traffic
If your company has a Wikipedia page, it will have an opportunity to boost the company’s SEO ranking on Google. It is not wrong if you say every business owner would adore getting their name on Google search and garnering the attention of a highly potential audience.
Considering that having a wiki page will be the simplest technique to increase your visibility and trustworthiness. However, it encourages SEO because its pages are read by thousands of people every day. That makes your prominence valid, neutral and pronounced.
- Wikipedia Helps to Improve Fanbase
The best place to find information to grow your fan following is Wikipedia. Because the Wikipedia team only employs the best authors and editors, they will never compromise on the quality of your content. Wikipedia writers know how to define your brand goods & services more appropriately.
You will have the opportunity to describe your background and whole working method on Wikipedia. By giving your readers this information, you can amuse them and encourage them to use your brand products and services.
- Wikipedia Consider an Amazing Marketing Tool
Wikipedia is a powerful digital marketing platform where the first result always appears whenever you search for a topic on Google. Suppose you are searching for your favorite actor, musician, and artist on Google, which platform do you see first on Google surely Wikipedia right?
Because of this, a lot of businesses and organizations constantly prioritize creating Wikipedia pages for newly released web pages.
- Wikipedia A Versatile B2B Marketing Option
It is crucial for B2B marketing to strengthen its Wikipedia presence. The chances of acquiring more clients increases by 20% when you advertise your B2B products on Wikipedia. Therefore, Wikipedia can be a tool for B2B entrepreneurs to make money more quickly.
- A Budget-Friendly Platform
A platform that is accessible to all is Wikipedia. Fortunately, it’s also reasonably priced. For instance, you might wish to create a Wikipedia page for your business. To begin with, you must employ a Wikipedia page creation agency that provides Wikipedia writing service and editing also.
Once you hire them, you will have the freedom to select the writer in accordance with your budget. Professional Wikipedia page creators promise to produce clear and genuine information for your brand.
- Wikipedia Free to Access
Wikipedia is the open-source, most authentic, and free encyclopedia. Fortunately, this platform is very simple to use. However, you must abide by some privacy and policy guidelines for Wikipedia. You will never be able to post copied content on Wikipedia.
Bear in mind that biased and prejudiced information is not allowed on Wikipedia which creates a conflict of interest unless your information is sourced from relevant resources. These are only a handful of the requirements that you must follow. In fact, Wikipedia can be a great tool for your advertising.
- Editing and modifying access to your content
You are allowed to edit or modify your article is the nicest part about creating a Wikipedia article. However, the freedom to change the information will enable you to make adjustments whenever you want. Once your page is complete, you will have the ability to change any content to your requirement.
To Wrap Up
Now that you are aware of how crucial it is how to start a Wikipedia page for someone, go ahead and do so. But keep in mind to follow the guidelines. Upon uploading your Wikipedia article, keep an eye out for the editors’ comments that help to keep your page updated as necessary. You just need to sit back and relax because it can occasionally take a month to be evaluated and published on a Wikipedia page.
