The global A2 milk market reached a value of US$ 9.75 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 25.39 Billion by 2027, exhibiting at a CAGR of 17.1% during 2022-2027.
Milk protein usually constitutes 80% casein in which beta-casein is the second-most prevalent type along with 13 others. A1 and A2 are the most common types of beta-casein in milk and A2 beta-casein aids in preventing stomach discomfort caused by regular milk in lactose-intolerant people. A2 milk is obtained from cow breeds like Jersey, Limousin, Guernsey, and Charolais. It has a tint of golden color and is processed with the low heat pasteurization method, which preserves the beneficial nutrients and bacteria in the milk.
Competitive Landscape:
Some of the key players being: The A2 Milk Company, Jersey Dairy, PURATION INC (PURA), DAIRY FARM INTERNATIONAL HLDGS (DFILF) and Fonterra Co-operative Group Lim (FCG.NZ).
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Global A2 Milk Market Trends:
The demand for A2 milk has increased dramatically as a result of a growing number of people suffering from lactose intolerance and growing knowledge of the harmful health impacts of A1 milk. A2 milk’s accompanying benefits, such as enhancing mental growth and strengthening immunity, have also contributed to its growing popularity around the world. As a result, important firms are developing product varieties such as cheese, infant formulae, paneer, butter, and yoghurt to diversify their product line and reach a wider audience. Aside from that, the market is being propelled by expansion in the food retail business and rising income levels.
Note: As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Insights on Market Segmentation:
Market Segmentation by End-Use
1. Liquid Milk
2. Infant Formula
3. Others
Based on end-use, the market has been segregated into infant formula, liquid milk and other dairy products. Currently, liquid milk represents the major segment, holding the largest market share. Since it is considered as one of the vital sources of protein and calcium, liquid milk is mostly preferred by the consumers.
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Market Segmentation by Distribution Channel
1. Supermarkets & Hypermarkets
2. Convenience & Grocery Stores
3. Online Stores
4. Others
On the basis of distribution channel, supermarkets and hypermarkets account for majority of the market share. They offer a large variety of products from different brands, thereby providing convenience to the consumers. Other major distribution channels include convenience and grocery stores, online/non-store retailing and others.
Market Segmentation by Key Regions
1. North America
2. Europe
3. Oceania
4. Asia
5. Others
Region-wise, the market has been categorized into Oceania, Asia, Europe, North America and others. Amongst these, Oceania is the leading market, accounting for more than two-thirds of the global marlket. This can be attributed to the increasing consumer awareness regarding the health benefits offered by A2 milk products.
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