Every day there’s something new on the market that is different from the past. Especially in marketing, there is a new strategy or new tool or advancement every other day. 3D lenticular printing is one of the most influential and fascinating technical advances as well. What exactly is lenticular printing, and how does it work?
What is Lenticular Printing?
Lenticular printing is an image you may have seen on book covers or stickers, or DVDs and that changes with the angle you are looking at it. It is a fascinating technology that allows you to view three-dimensional images in a 2-dimensional format. This creates an illusion of movement in a simple printed image. You can see the lenticular printing on stickers, book covers, magnets, DVDs and CDs, etc.
How Does Lenticular Printing Work?
The lenticular printing process is quite simple to understand, and it includes multiple steps. First, different images are taken and then flattened into individual frames; now, these frames are digitally merged into a single file. This part of the process is called interlacing. The next step is to print the interlaced image onto the back of the lenticular lens.
Various Lenticular Printing Effects
Lenticular printing is advanced enough for you to achieve different effects. There are two types of lenticular effects- animation and 3D. The 3D effect is achieved with the depth concept, and the animation effect is achieved with the movement concept. Animation effects have three more categories of zoom, flip and morph.
- Zoom effect: As it sounds, basically what it does is bring the image forward, a lot like how you zoom an image on your digital screen. This effect can be seen in logos of companies or products.
- Flip effect: Flip effect is when the image turns on and off, it can be used for concepts like cause and effect or before and after.
- Morph effect: Morph effect is when the image transforms from one to another. It can show the change, like a new company logo or such.
- Combination effect: Sometimes, you may see the combination of flip and 3D or motion and 3d, etc. Such combination effects can be really incredible as the final results. Although, this effect needs really good planning and execution for successful results.
How to Find a Good Lenticular Printing Company?
There are many various printing companies available in the market, so how should you go about choosing the right company for your business? There are certain factors that you can keep in mind while making the decision:
- Do they use two frames in the flip effect?
- Are they experts on color choices and image placement?
- Do they use strong images that are bright as well?
- Use horizontal lines when making animation effects
- The distance of the viewer is taken into account
If the company keeps these things in mind while creating your 3D lenticular printed product, it is likely the right company for you.
When You Design Your Lenticular Prints:
Before hiring a 3D lenticular printing company, you should know some basics about what you want. Research the designs according to the genre of your product or service. Understand which effect will be most suitable for your product. What kind of finish do you want? Designing your lenticular print is an important aspect. There are particular points that you should consider, such as:
- Avoid white or light colors for the background
- Don’t choose an animation that is too complex
- Don’t go for fancy font styles
Lenticular Printing Costs
Various companies offer a range of rates according to your requirements. But what is it based upon? The rates are dependent on what kind of finish you asked for, which effect you choose, and of course, what quality you require. If your requirement is a lot and you place your order in bulk, you are likely to get lower quotations of cost, and it will be cost-effective for you.
Why do Companies go for Lenticular Printing?
Lenticular printing is fascinating; when you look at a lenticular sticker, no matter how old you are, you will feel that it is something unique, and it will grab your attention. Whether it is a banner on a bus stand or an image on a fridge magnet, when you look at them, you’ll stop for a minute and enjoy looking at them. Companies resort to lenticular printing for offline marketing because it is one of the most secure ways to get the attention of the target audience. The lament of fascination works effectively in favor of the company.
3D lenticular printing is going to help you successfully execute your marketing strategies. You will get results with incredible reach to your potential consumer base. Having understood the basics of lenticular printing, you can now make the right decision for your requirements.
