The most prominent form of outdoor retail signage, by far, is the digital billboard. These billboards have become increasingly popular over the past few years, and while they may seem like an attractive option at first glance, there’s actually good reason to stay away from them entirely or use them only sparingly. We’ll go over those reasons here in this article about why digital signage is a waste of money in your outdoor retail business.
6 Reasons Traditional Signs Are Better Than LED:
Traditional signs are cheaper because they don’t require electricity. They can also be changed as needed without needing to replace the whole sign. Traditional signs are more durable and versatile, as they can be hung from ceilings or walls, while LED signs need to be mounted on the wall with special brackets. Outdoor retail signage is our specialty!
LED signs Cost More:
LED signs are not the only type of signage that is expensive. As you can imagine, outdoor retail signage is also extremely pricey. The cost of outdoor retail signage starts at $2,000 and goes up from there depending on the size, type, and amount of customization you want. This means that your business will have to shell out more LED signs every time you want to make changes or replace them completely. Not only does this waste money, but it wastes time when it takes weeks or even months before you get the new sign. Digital signage should be considered as an alternative because it is cheaper in the long run and doesn’t require replacement nearly as often as traditional signage types do.
LED signs Are More Likely To Break Than Traditional Signs:
LED signs are more likely to break because LEDs don’t last as long as traditional bulbs. In fact, LED lights typically burn out after about 8-10 years, while traditional fluorescent bulbs can last up to 40 years. As such, your signage will need replacing much sooner than you might expect.
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LED Signs Require Special Technicians With Specialized Equipment:
LED Signs are popular because they’re energy-efficient, lightweight, and easy to update. However, if you need to replace your sign due to wear and tear or vandalism, you’ll have to spend the money again. Not only that but you’ll also need special technicians with specialized equipment. They will charge you for the time and materials needed for the installation process so it’s imperative that you plan ahead.
Physical Signs Can Be Replaced With Lower-Cost Alternatives:
A physical sign is an obvious and in-your-face form of advertising, but digital signage can do so much more. For one thing, it’s cheaper than traditional signage, as you don’t have to replace it every time it breaks down. And with digital signage, you can do a lot more than just advertise your company. For example, you could use digital signage for interactive menu boards at your restaurant or for displaying the latest deals at your store. You don’t have to settle for one thing when there are so many options.
LED Signs Do Not Produce Immediate Results:
They’re not as efficient because they require an initial investment and tend to have less clarity when compared with traditional signage. Plus, they’re more expensive in the long run.
No one wants to pay for something that doesn’t produce immediate results. LED signs are a waste of money in the grand scheme of things, so it’s best to avoid them if you can.
Posters Are As Effective As LED Signs:
Signs are typically used to convey information and often come in the form of store signs, traffic signs, or street signs. These can be as simple as a hand-drawn sign on the side of the road or as complex as a computer-generated LED sign. With so many options, it’s important to know what type will best suit your needs. Signs can be expensive, but they don’t have to be! Let’s talk about why digital signage is a waste of money and explore alternatives you might want to consider instead.
Storefronts are often adorned with signs for branding purposes.
