Do you want more TikTok subscribers? Then you are in the right place. Here we’ll show you how to increase TikTok subscribers with 11 simple things you can do right away. With over 100 million monthly active users in the United States alone, TikTok is the perfect platform for targeted marketing, especially if your target audience is Generation Z and millennials.
TikTok is one of the newest social media platforms, and although it was launched in 2016 (four years ago), 2020 will be a big year for this platform. With the global epidemic forcing people to stay at home and away from friends, TikTok is growing in popularity. It seems that the novelty of this platform is not yet over.
As the platform has evolved, the user base has expanded beyond Generation Z, first to millennials, then to Generation X and older generations (although Generation Z and millennials are still the dominant demographic groups).
How can you increase your TikTok customer base?
To be successful on TikTok, you need to have a strong presence on the platform. A large audience draws attention to your brand, so you can increase visibility, promote sales, and build strong relationships with your target audience.
Some platforms can help you get more subscribers quickly, but this can only help you in the short term. To make the most of these platforms, you need to have the right TikTok subscribers who are genuinely interested in your brand and what you have to say.
Define your audience
One of the most important things to do if you want to grow your following on TikTok is to define your target audience. Like other social media platforms, TikTok has users from different demographics, cities, and countries.
Content that is of great interest to one group may not be of interest to another. Therefore, before developing a marketing or influencer strategy on TikTok, you need to understand what your target audience does on TikTok.
Once you have identified your target audience, you need to create content specifically for them. Even if your goal is to gain more followers on TikTok, it is important that when you create content, you aim to inform and entertain your audience and build a real relationship with them. Don’t try to get followers just for the sake of getting them.
You need the right followers who are interested in your brand, products and services. Millions of customers will not help you if they are not willing to dive into your marketing channels.
Take advantage of trends
TikTok is full of trends, and leveraging new trends can significantly increase the number of TikTok subscribers. Of course, just because something is trending does not mean you have to be a part of it. Critically evaluate the trends you follow and make sure they are the same as those your target group follows.
TikTok trends are a great way to differentiate your brand from the competition and better showcase your personality. To find out how to do this, visit the Washington Post’s TikTok account.
Apart from following trends, your video should be of high quality too. To get your professional video edited, you can use an automated video editing platform like Rav.ai.
Educate your followers
The best content for brands and influencers on TikTok is content that educates and entertains. Use TikTok to create engaging and educational content that provides value to your customers.
We recommend using TikTok’s smart content to share information about your products and services, preferably with your audience, to make their lives easier.
Use hashtags
Hashtags are popular on most social media platforms because they make it easier to find collections of content that interest you. Using hashtags on TikTok can help you increase your audience on TikTok, especially if you use a combination of branded hashtags, trending hashtags, company-specific hashtags, and general hashtags. Use this free TikTok hashtag generator to find great hashtags.
Video for cross-marketing
Marketing can’t survive on TikTok alone. Or something similar. TikTok doesn’t exist in a vacuum. A good digital marketing strategy needs to include other social media platforms like YouTube, Instagram, Facebook, or even Pinterest or Reddit; it needs to be present wherever your target audience spends time online.
Use your online presence to promote TikTok videos by sharing TikTok content on other social media platforms. If you look at Instagram Reels (Instagram’s answer to TikTok), you’ll see that many Reel users are sharing TikTok content on that platform. You can easily tag your videos on TikTok (a great way to attract subscribers to your Instagram account). TikTok and increase your followers on TikTok.
Post at the right time
One of the best ways to get more TikTok subscribers is to post at the right time; the best time, of course, is when your audience is most likely to be online. It can be a matter of finding the right time, but it’s worth a try. If you want to automate this process, we recommend using the TikTok scheduling tool.
Create tasks (and participate in them)
TikTok offers a wide variety of tasks. We encourage you to participate in the same TikTok challenges that your target group participates in. Many of the most popular challenges are dance challenges, so be prepared to show off your best (and somewhat vulnerable) moves. Not only can you participate in existing challenges, but you can also create your challenges in TikTok.
Join other TikTok creators
Don’t forget that TikTok, like any other social networking platform, is a social network. That’s why it’s important to interact with other TikTok creators on the platform and use TikTok’s duos and dot com features to increase engagement. Start looking for ways to include information about your products and services in these activities (but don’t spam), but you can also interact with other creators just because you like their content.
Using user-generated content
The more content and tasks you create on TikTok, the more user-generated content you can collect. User-generated content (UGC) is simply content created by users. This will help increase brand credibility, engagement and subscriber numbers on TikTok.
