Virtual meetings and events are becoming an increasingly important component of the business. Event organizers are increasingly exploring new ways to integrate more aspects of real events into the virtual world. Virtual exhibitions are a creative method to give delegates information and content. Members can also use live chat or a virtual conference to network and interact with businesses. Following are a few tips to assist one in organizing an event on the Virtual Exhibition Platform or attending one.
1. HIGHLIGHTING THE OBJECTIVES
The virtual exhibition’s aims should be articulated in the same way that they would be for an in-person event. Is it to generate new company leads? Showcase a new product to potential or current customers? Or is the organizer looking for a fun method to keep delegates engaged while delivering vital messages? In either case, the host should have a clear idea of what they want to accomplish.
2. PROVIDING BETTER ACCESSIBILITY FOR DELEGATES
On a Virtual Job Fair Platform, guests must be able to utilize the content easily. The points of participation should be adequately defined and marked. The following is a list of the content that can be accessed:
· Delegates can zoom and browse content on the stand, allowing them to examine it in greater depth.
· Attendees can access linked material via a website or other external resources.
· Participants can install, review, and save documents like PDFs or other resources.
· A pop-out video player allows the user to play video content as required.
3. DESIGNS THAT CAN BE INTERACTIVE
Attendees can take a tour of a custom Virtual Fair Platform, with individual stand locations represented by the structure’s footprint. The customer can then click on the branded logo to navigate to the particular exhibitor’s page by clicking on the labeled logo. Attendees may easily discover all of the exhibits and decide where they want to spend their time by using interactive floor plans.
4. AMUSING GUESTS WITH STAND DESIGNS
It’s critical to decide what style of the stand will give the greatest results for the client, money, and timetable at the start of the event planning process. 2D, 2.5D, and 3D options are available, allowing for branded, bespoke show stands.
5. THE ADVANTAGES OF HAVING A VIRTUAL EXHIBITION
With precise reports, analytics measures the success of the virtual show. This allows the host to track both real-time and historical data to see how people engage with the stands. The following are examples of outputs:
· User journey – the administrator may keep track of what users saw and when they left the booth.
· Numbers of active and inactive users
· What kind of material was accessed?
· Visited locations (3D stands
· Customer’s location
6. EXPENDITURE
As a means of getting vital messages across to the target audience, virtual exhibitions are more cost-effective than conventional exhibitions. A more eco-friendly online version can be created without the costs of logistics, materials, and leasing fees.
7. THEME SELECTION
A vital part of running an event on a Virtual Trade Fair Platform is the theme. The exhibition’s appearance is determined by the theme. The organizer of an event must conduct research on current trends and interests, which may be found on social media sites such as Youtube, Instagram, Facebook, Pinterest, and others. It’s important to keep in mind that the theme must lead to either an entertaining or educational exhibition.
8. THE TARGET AUDIENCE AND THE EXHIBITORS
After deciding on a theme, the following step is to determine if the exhibition is intended for a general or a targeted audience. If the event is held for educational purposes then the target audience shall be students and their parents. The correct audience and exhibition theme will enhance the function and boost the number of visitors to the online show.
Aspects such as selecting the exhibitors are also important. Aside from the event’s topic, the exhibitor will be the first thing that the audience notices. To grab people’s attention, it’s critical to collaborate with well-known and capable exhibitors.
9. INCLUDING INTERACTIVE AND ENGAGING FEATURES
A one-way interaction can make the experience tedious at times. As a result, if the organizers want their online show to flourish, such engagement shall be avoided by creating interactive features for the audience to interact with the exhibitors the display can be made more interactive by including a question-and-answer section, a discussion forum, or a simple chatbox. Game portions and 3D effects can be incorporated to boost the online exhibition’s ability to entertain the audience.
10. OFFERING DISCOUNTS OR COMPLIMENTARY ITEMS
Giving the audience and the exhibitors a ticket discount or a gift will draw more attention. During this pandemic, who doesn’t want a discount or a gift? It’s a marketing ploy that can be used to attract more attendees and exhibitors to the online exhibition. This will highly affect the experience and presence of customers. Attendees are likely more prone to return to an online exhibition if they see a discount or gift sign in the advertisement. If the hosts want to use presents as a support element, it should be vital that they’re fun virtual gifts that will win the audience’s heart.
CONCLUSION
People are compelled to confine themselves to a certain location during this global pandemic. As a result, the popularity of virtual events is growing due to people’s desire to attend physical events. People can use online exhibitions to get around the urgency of their entertainment requirements.
People can still experience what it’s like to be in a physical exhibition without having to assemble in a certain location thanks to online exhibitions. According to Newstatesman, presenting an online exhibition increases the viewership of some shows.
If an organizer is preparing to conduct a virtual event, they shall work with only a reliable Virtual Exhibition Platform, like Dreamcast, to get people interested in visiting. Due to the increasing number of virtual events throughout the epidemic, it must also be a fun, exciting, and interactive experience. The competition for the hearts of the audience is unavoidable.
Also read this: Instagram issue
