These days, it’s not hard to see someone searching their phone for something they want to know or are looking for. Know that these same people use this tool to also research symptoms, diseases, and doctors! See this data extracted from Think with Google that shows how important medical marketing is:
- 44% of patients searching for medical clinics or specific doctors schedule an appointment;
- 84% of patients use online sources to research medical clinics or specific medical services;
- Most patients search for symptoms and disease-related terms when they are referred to medical website design or specific medical services.
As a doctor or clinic administrator, you already have enough to worry about than looking at how your website, blog, and social media perform. His occupation is full-time, as well as designing and executing marketing strategies.
Digital marketing brings numerous benefits to the medical sector, promoting its services to a wider audience, attracting new patients, and strengthening ties with established ones. Digital marketing also allows medical marketing to offer new tools when scheduling appointments, making life easier for patients and clinics.
This is not a simple blog post or a few announcements. Many processes involved in medical marketing frequently evolve, meaning it needs to be constantly updated to perform at their best.
And that’s exactly why we’re here, to do your medical marketing with excellence.
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After all, what is digital medical marketing for doctors?
To understand what digital marketing for medicine is, it is necessary to understand the main pillars of digital medical marketing itself. See what they are below:
- The correct planning of strategies and actions;
- Attracting leads (customers);
- The activation of the customer’s need (who hasn’t thought, “I didn’t even know I needed this until I saw it”);
- Converting leads into sales;
- And finally, customer loyalty.
Based on this, we can say that medical marketing is almost a virtually controlled ecosystem. We make it easy for your patient or future patient to start from where they are to meet them through a funnel that goes from attraction to loyalty. With these strategies, the clinic will be able to communicate with patients, no matter where they are, to ensure they choose you in the end and keep coming back to your office.
Now that you understand a little more follow us to find out which strategies to use through our tips!
Seven medical marketing tips that are indispensable
How do I attract more patients, consolidate my image and retain those who are already with me? Follow the following tips, so you don’t make any mistakes!
Know what your real goal is
Do you want your clinic to be an authority, or do you want to consolidate the name it already has? Want more patients or loyalty? It is necessary to define when each of these actions is necessary and focus on that objective.
Know who your target audience is
Having the objective, it’s time to establish your target audience. Like this? Simple, imagine you are a gynecologist, so your audience is women. Next, you show your age group, purchasing power, and life habits. Every detail is important.
Follow the rules determined by the Federal Council of Medicine.
You need to follow a Medical Advertising Handbook if you want to do medical marketing. These standards protect the public from malicious disclosures and attract more patients. Among these rules, we have, for example, the veto of some expressions such as “guaranteed result,” “the most efficient,” and “the only one capable of.”
Know which strategies and actions will be used
Now that you already know the objective, target audience, and the rules of the medical advertising manual, you need to outline the strategies and actions that will lead you to the result you want to achieve.
The actions can be various, such as visual identity creation, website optimization, search engine optimization (SEO), content marketing, design and management of social networks, email marketing, paid media…
Keep your website, blog, and social media always up to date.
Building and maintaining your reputation is closely linked to how easy it is to be found on the web. For this, it is necessary to keep the content updated with relevant information about their specialties.
Invest in SEO and Inbound Marketing
Using the SEO tool increases your chances of being easily found on Google, giving you greater visibility and increasing your chances of being found by new patients.
Inbound marketing, on the other hand, is a set of strategies responsible for advertising that lead the patient to seek their services in an unforced way. He is naturally guided through the marketing funnel until he is ready to hire your services.
Post and photo digital marketing
Photos and digital marketing posts are very important for good results. They need to be cohesive, objective, and relevant. Invest in good photos and ads that direct your services to the recommended audience.
Did you like the tips? Learn how this information is critical to creating more authority for experts.
Medical Authority: You Will Be One Through Medical Marketing
Using the right tools and following the tips given, it is possible to appear at the top of Google searches. This will show your target audience how prepared you are for this digital age and how much you excel in your expertise.
It takes commitment, perseverance, and discipline to achieve these results. Always remember to generate content that is relevant and interesting to your patients. Remember that patience is needed to get the desired results, as it is a long road to walk.
Finally, now that you know what medical marketing is and how it works.
