A virtual high-five to you if you have recently launched your new website. However, do you think the job is done? Certainly not! You must not sit at rest and ask yourself: What now? After creating and publishing a customer-centric website, the next job is to keep watering it for better online experiences. You are not living in an era of set and forget; once you have published your website, it’s time to take care of it. This post will uncover post-launch strategies you must follow to maintain your site after it is lived. Keep walking with us to explore further!
Post-launch strategies for website maintenance:
A website always revolves around online experiences, and customers expect a lot from yours. Being a hub of the customer experience, you should take multiple steps to ensure delivering the best online experience. Website maintenance is probably the primary task you should undertake to keep your website green and live after it is published. Here are a few post-launched strategies that are good for website maintenance. Let us dive deep into the list!
1. Optimize and monitor organic keyword performance:
You probably have optimized your website for organic keywords before launching it. However, it is only half the battle! After you have published your website, the real SEO game begins! Your website must be search-engine accessible and optimized for priority keywords, which requires constant monitoring.
Various SEO indicators will help you keep an eye on organic keyword performance and optimize them accordingly. It would be ideal for tying your organic search visitors to your website performance and seeing how they use it. Here are a few SEO indicators you should constantly monitor after publishing your website:
- Organic traffic conversion rate
- Organic traffic keywords
- Organic traffic performance
- Individual keyword rankings
- Organic traffic
2. Benchmark your analytics:
Aligning your website objectives with your business goals is an ideal strategy and will pay you off. Your website has to have objectives that are directly related to your company. Page views and bounce rate may be factors, but concentrating on conversion metrics like sales, form fills, and click-to-calls is good. With reporting tools like Google Analytics, you can keep track of your KPIs and create goals triggered each time a visitor completes certain tasks.
This creates a wide range of reporting and optimization opportunities that might be based on the objectives you have established. Finding the path or sequence of steps users take on your website before converting can be helpful. Does it all sound too complicated? You better opt for website maintenance services in Dubai and let experts help you!
3. Regularly update your content:
Content is what attracts your audience the most. However, assuming that you have posted perfect and up-to-date content is a grave mistake, as customers always look for new things. A strategic owner will create a content editorial calendar where they regularly add new content or update the existing one. Setting up a blog on your website can be the basic thing you can achieve under this heading.
You might create a video library with constantly updated video podcasts or post premium content periodically. It may include:
- eBooks
- Webinar recordings
- Tip sheets
- White papers that consumers can access via specific landing pages.
4. Alignment of optimization plan with business goals:
It would be best to use your website to support the bigger picture – your corporate goals. The best you can do is to widen your lens and include essential growth elements in your optimization plan. If your website does not grow and support your business, you are not doing things right.
General and strategic updates to your website will support your business initiatives. However, you must reflect these new initiatives into your website to allow your audience to see how your business is doing. Without opting for website maintenance services, this maintenance element won’t come around.
5. Check your website health regularly:
The ongoing success of your newly published websites depends on your frequency of checking their health. If it is not healthy enough, it won’t go far! Despite preparing a technically sound website, once you have launched it, you better look out for its health and do the needful to keep things green.
Setting aside time each month or quarter to assess your website health is recommended and wise. Site health optimization will never grow old, and you can trust the process to add more value to your website for a better user experience!
Recommended: What Happens When You Don’t Maintain Your Website?
Take your website to new heights with regular maintenance!
Website maintenance is an ongoing process, and you should prepare the schedule. The activity involves multiple steps, and it won’t be easy without hiring website maintenance experts from SpiralClick. Now is the time to call these experts to allow them to maintain your website to touch new heights with it.
