Did you know that a video on your landing page can increase your conversion rates by 86%? But almost 64% of the marketers opine that video content creation is one of the most daunting content marketing trends and hesitate to include it in their digital marketing strategy.
If you are among the 64%, it might be encouraging for you to note that daily video watchers spend more than 500M hours on YouTube, and 45% of Facebook and YouTube users watch videos for at least an hour weekly.
The current pandemic situation only increased customer preference and appetite for videos. As you read this blog, one of your prospective customers could be among those surfing the internet looking for video content relating to your business!
If you’re still hesitant to get on board, continue reading to know why video content marketing is growing in popularity now more than ever. Let us begin by learning what video content marketing is.
Video Content Marketing—Meaning
Video content marketing is a strategy for creating and distributing quality content in video form to attract and engage with an audience to convert leads into sales.
Customer demands and wants are emphasized in video content marketing to portray a guarantee of customer satisfaction or solve customer problems to persuade the customer to buy the product.
Video content marketers work to intelligently blend video with other forms of content at every marketing campaign stage.
Why Is Video Content Marketing More Important Than Ever Before?
Marketing in 2022 is more about making connections, which has evolved from one-sided forceful messaging to productive discussions between buyers and sellers.
Although quality written content on the website, social media, or email often hits the mark, marketers today know that video content with engaging and communicative features is an even more powerful marketing tool.
Still, wondering If video marketing is effective or worthwhile? The following reasons may help you reconsider:
Videos Can Explain your Product Better
What would you do if a new product catches your eye and you want to know more about it? The best solution would be to look for an explanatory product video online.
Statistics indicate that 94% of marketers state that they could understand a product better after watching a video.
People prefer to visualize the product and its usage because they can grasp a live demonstration to use a product much better than a verbal explanation. It is improbable for customers to buy products that are difficult for them to understand or use.
Videos Better Lead Conversions
On Twitter, Facebook, or YouTube, statistics clearly show that people love videos and can spend hours watching them.
Viewers are in pursuit of finding something new and exciting, and if your video catches and holds their attention, that will be one significant step toward the conversion of leads.
Hence, about 86% of the marketers vouch for video marketing, saying it has helped them in better lead generation.
There are Limitless Ways to Use Videos
Most marketers begin their video content marketing journey via YouTube. Also, as video content has many forms, the marketers can choose an approach that best suits the business.
Marketers can use their creativity to film and use a video editor to create a video to stun their audiences. They can upload it on your favorite social media platform or email it to the audience.
Here are some ways to use videos:
- Facebook, Instagram, YouTube, etc., are social media platforms having a story feature that displays your videos (stories) for a specific timeframe, after which it automatically disappears. The option provides an economic opportunity to build a connection with the audience. The method works best for marketers with a large following on social media.
- You can stream live videos on channels such as Linkedin, Twitter, Facebook, etc., where you can interact with your audience to build trust for your product. Q&A videos work well for this option. According to Facebook, the interaction between marketers and audience increases six times through live streaming videos.
- Webinars satisfy the thirst of the audience for entertainment and learning. You can either choose to live stream your videos or post-on-demand videos to interact and clear the audience’s doubts. Marketers who use webinars say they work to enhance their digital strategy.
Video, the SEO Booster
Can videos make it easier for viewers to find you?
85% of marketers state that videos boost SEO, but how?
Here is how videos help your website rank higher:
- If you search anything on Google, you will notice that the videos with keywords that match appear at the top of your search results, and the website with written content ranks lower. This makes it clear that video gives your website a better opportunity to attract traffic.
- Statistics state that videos also attract a significant audience (81% in 2021) to websites, and Google ranks your website after considering the traffic it attracts.
Videos Increase Sales Volumes
81% of marketers say that videos are instrumental in increasing sales volumes. This is because viewers can watch videos on their smartphones on their way to work or as they wait for their doctor’s appointments on their smartphones. They can also watch videos on laptops without venturing out of their homes.
Such convenience in viewing encourages the audience to watch videos for a longer duration provided that the content keeps them engrossed. The viewer will keep coming back for more, helping marketers achieve brand awareness and significant viewership.
Viewers also share videos that interest them or make them happy and help you reach out to a larger audience, which helps significantly increase your sales volumes.
Technology makes Video Making Easy
What seemed like a challenge in the past is easy to do now with the advances in technology. Marketers have better means to shoot videos and offer a wide array of online tools to improvise their video marketing strategy.
High-speed internet connection facilitates uninterrupted viewing, encouraging the audience to continue watching videos.
To Sum up
Video content marketing offers numerous benefits, becoming an essential part of digital marketing. It is an opportunity to understand the product better, give you better conversion rates, and increase your sales. What more can a marketer want?
The best way to successfully market video content is to display new and interesting content in the right tone to convey the correct message to the audience. Aim to showcase your business acumen without sounding boring or repetitive and be consistent with your video uploads.
