If you’re a photographer, chances are you’ve dabbled in a little bit of everything when it comes to marketing your work. But have you considered how to optimize your photography website It’s not just about making sure your site appears high in search engine rankings, although that’s definitely part of it.
Search engine optimization (SEO) for photographers is also about making sure your website is set up in a way that makes it easy for prospective clients to find the information they’re looking for, and that the photos on your site are eye-catching and engaging.
To help you make sure your photography website is optimized for both search engines and potential clients, we’ve put together this handy SEO checklist. Just follow the tips below and you’ll be well on your way to better photography SEO.
SEO for photographers Website Checklist:
- Keyword Research
- Link Building
- On Page Optimization
- Local SEO
- Use Keyword Rich Titles and Descriptions
- Optimize Your Images
- Use Social Media
- Create a Blog Section
- Submit Your Site to Directories
- Use Google Analytics
Keyword Research:
First step is to identify which keywords to target for your photography website. You can use keyword research tools like Google Ad Words Keyword Planner and Google Trends to find out what keywords are most popular and relevant to your business.
Link Building:
For your website to rank higher in search results, you need to build links from high-quality websites. This can be done by guest blogging, creating helpful resources, and getting involved in online communities related to your photography niche.
On-Page Optimization:
This means making sure your website’s title tags, meta descriptions, and images are all optimized for your target keywords. This will help search engines understand what your website is about and index it accordingly.
Local SEO:
If you want to rank higher in local search results, be sure to claim your business listing on Google My Business and other online directories. You can also optimize your website for local keywords and add your business’s address and phone number on your website.
Use keyword-rich titles and descriptions:
When it comes to SEO for photography websites, one of the most important things you can do is make sure your titles and descriptions are keyword-rich. This means including relevant keywords and phrases that potential clients might use when searching for a photographer like you.
For example, if you specialize in wedding photography, be sure to include keywords such as “wedding photographer” or “wedding photography” in your titles and descriptions. By including these keywords, you’re more likely to show up in search engine results when someone is searching for those terms.
Optimize your images:
In addition to using keyword-rich titles and descriptions, it’s also important to optimize your images for SEO. This means including relevant keywords in the file names and alt tags of your images.
For example, if you have an image of a bride and groom on your site, you might use a file name like “wedding-photography-bride-groom.jpg” and an alt tag that says “wedding photography of bride and groom.” By doing this, you’re more likely to show up in search results when someone is searching for those terms.
Use social media:
Another great way to improve your photography SEO is to use social media. This is because social media can help to increase your website’s visibility and drive traffic to your site. Be sure to post links to your website and blog on your social media accounts, and encourage your followers to share your content. You should also make sure to include social sharing buttons on your website and blog so that it’s easy for visitors to share your content on their own social media accounts.
Create a blog section:
If you don’t already have a blog, now is the time to start one! Blogging is a great way to improve your photography SEO because it gives you an opportunity to use keyword-rich titles and descriptions, as well as optimize your images for SEO. In addition, blogging can help to increase the visibility of your site and attract new visitors. If you’re not sure where to start, check out our guide to starting a photography blog.
Submit your site to directories:
Submitting your site to online directories is another great way to improve your photography SEO. This is because when you submit your site to a directory, you’re essentially giving it a backlink, which can help to increase your site’s visibility and ranking in search engine results pages. Plus, it’s an easy way to get your site in front of potential new clients who might be searching for a photographer in your area. To get started, simply find a few relevant directories and submit your site.
Use Google Analytics:
Finally, make sure you’re using Google Analytics on your photography website. Google Analytics is a free tool that allows you to track the Traffic to your site, as well as the keywords that people are using to find your site. This information is invaluable when it comes to improving your photography SEO, as it allows you to see what’s working and what isn’t. If you’re not already using Google Analytics, sign up for a free account today.
Conclusion:
By following these tips, you can improve your photography website’s SEO and attract more clients. Just remember to keep your content keyword-rich, optimize your images, and use social media to help increase your site’s visibility. If you do all of these and still face issue in ranking your website then you can hire photography seo experts for better results.
