AMS

Social media platforms command a huge user base. Facebook alone has more than a billion daily active users. Linkedin has a user base of more than 600 million. Given the reach of social media platforms, it can be tempting to use them for community groups. However, if you are serious about building a scalable, engaged community of users, Facebook, Linkedin, and Whatsapp groups aren’t the way to go. Social media platforms can be distracting. They have a ton of user-generated content that covers the whole gamut, from political commentary to cute cat videos. Cutting through this noise can be really…

Linkedin, ever since it launched in 2002, has grown exponentially. With more than 500 million users and growing, it is the social media platform where business professionals hobnob. As an organization, Linkedin can seem like the obvious choice for running a corporate alumni group. People are familiar with the platform and it is free. However, if you are serious about reaping the benefits of running a corporate alumni group — talent acquisition being the topmost — you should invest in a dedicated community management platform. Out of the 500 million+ users on Linkedin, only about 1% share content on the…

Social media platforms command a huge user base. Facebook alone has more than a billion daily active users. Linkedin has a user base of more than 600 million. Given the reach of social media platforms, it can be tempting to use them for community groups. However, if you are serious about building a scalable, engaged community of users, Facebook, Linkedin, and Whatsapp groups aren’t the way to go. Social media platforms can be distracting. They have a ton of user-generated content that covers the whole gamut, from political commentary to cute cat videos. Cutting through this noise can be really…