B2B

85% of Chief Marketing Officers from 133 B2B organizations responding to Renegade's 2020 poll felt that B2B marketing has grown more complex over the previous 12 to 24 months. Naturally, the epidemic increased this complexity since 80 percent of these marketers were forced to find substitutes for actual events. But in a significant departure from our 2019 survey, 86 percent of these CMOs thought their marketing had improved over the previous 12 months. What changed, and how can other B2B marketers apply this knowledge as they prepare for 2022? CMOs credited their success in these initiatives to stronger overall marketing…

Now more than ever, starting a business is both simpler and more challenging, thanks to the internet. You can start something quickly, and your reach is international. However, since everyone else has access to the same advantages, you must ensure that you are set up for success right away. Additionally, there are characteristics of operating a B2B company that can put you ahead of business owners launching B2C ventures, but once more, you are competing with other B2B businesses. A few of the issues that may be keeping you up at night include planning how your items will move through…