How Can the Local Car Rental Business Win In the International Market?
The car rental business has a huge market worldwide, and it is growing exponentially. Given that, it is pretty natural for a local car rental business to venture out into an international market to expand the business and boost revenue. The increasing awareness of a sustainable environment and the need for cost-effective traveling are the main reasons for the increasing demand for car rental services. The global car rental industry is dominated by well-established international players, and they are expanding their business all over the world through mergers and acquisitions, joint ventures, and contracts. However, the industry is quite fragmented,…