You’ve just been invited to a destination wedding in Aruba. A full week of activities in a seaside paradise sounds perfect, but you’re going to need multiple statement outfits that won’t take up a ton of space in your suitcase. It’s time to get creative. Read on to learn seven tips for having a stylish wardrobe for just about any beachside occasion.

1. Day-to-Night Wardrobe Upgrade Pieces

Start by finding statement pieces that can be used in a variety of ways. For example, pick two swimsuits: a one-piece for activity and a more daring two-piece for lounging. And then pick a couple of bottoms that match well with them both to go from a day at the beach to a romantic dinner. We love breezy, high-quality apparel that can be paired with just about anyone or a two-piece swimsuit to make a stunning impression.

2. The Must-Have Floppy Hat

We all know that Vitamin D-rich sunlight is good for you…in moderation. What you get at the beach is anything but moderate, so you need to protect your skin from overexposure. This means applying (and reapplying) sunscreen whenever you’re near the water. But sometimes, even that’s not enough.

Thankfully, the floppy hat is 100% on trend and equally functional. Wear it at the beach to protect your face (especially your eyes!) from the sun, and then keep it on for afternoon drinks to tame your beach-swept hair. As an added bonus, floppy hats are exceptionally packable! To make a true statement, pair your hat with chunky candy-color earrings or beaded necklaces to upgrade to an evening look.

3. Kaftans

Even in the most tropical of locations, you’re bound to experience a few chilly nights. The sea breeze can be downright cold, especially if you’ve spent the day soaking up the sun. To keep off the chill without being weighed down, pack a lightweight long-sleeve kaftan.

The beauty of the kaftan is that it never goes out of style and its floaty fabric won’t weigh down your luggage. It’s been a staple of American couture since the ’50s. And its versatility means you’ll look equally at home on the beach or the town. Wear it with sandals (or barefoot) to the beach. Or, pair it with a chunky gold necklace and heels for a wedding or a night out.

4. Linen

When traveling, you want clothes that you can put on straight out of the suitcase. But, at the beach, you want fabrics that are lightweight and breathable. Linen is almost the perfect choice. Its thin yet stiffer fabric won’t stick to your skin in the salty air. Unfortunately, the stiffness also means it’s prone to creasing, keeping many people from packing it for a week away. However, it can still be a great choice for your beach vacation.

Today’s linen styles look, dare we say, better when slightly wrinkled. Just pack your linen carefully to avoid deep creases (fold along seams, then roll your linen items together before packing) and embrace the breezy, flowy, and wrinkly look that is a must-have for any beach vacay. And don’t be afraid to go full linen from head to toe! Pair your linen with chunky sunglasses to offset the flowy vibe.

5. The Tank Top

The tank top is a summer essential. Fitted tanks look great under sheer summer dresses or with sports shorts and tennies for a quick workout before brunch. Plus, their versatility allows them to be paired with shorts and flip-flops for a walk on the beach or a day of local shopping or with a sarong for a casual evening on the town.

And there are more tank options than grains of sand on the beach (ok, not really, but there are a lot). Pair a billowy and strappy tank with a pair of shorts and platform sandals or try a fitted tank with a flowing skirt and strappy flats. A couple of tanks can be used to create multiple looks without taking up valuable space in your suitcase.

6. The Trendy Shorts Set

You don’t want to pack a suit, but you want something a little classier for brunch with the ladies. Try one of this year’s trendiest items: the short set. Whether you opt for an upscale silk set or a more casual option, matching shorts sets are all the rage this year and will keep you cool, comfortable, and 100% on trend.

The best part is you will spend zero time picking matching items. Go for lighter colors paired with natural makeup to pull off the effortless style we are all craving. Or, for a bridal shower, opt for slightly brighter colors to highlight the upbeat nature of the event.

7. Anything Boho

Boho just screams beach. With its loose, billowy lines and colorful fabrics, you can’t go wrong packing a few boho pieces. Breathable, bohemian pants pair beautifully with tanks, swimsuits, or crop tops, for a night on the town, or a brunch by the sea. Or, throw in a strappy sundress paired with a few bangles and some flip-flops for a minimalist look.

If you don’t embrace the full boho vibe, try a few boho accessories like a scarf or fringed earrings to set off a more classic look. However you create your boho look, you’ll fit right in at almost any beachside activity.

Conclusion

With a little planning and some clever packing, you can easily be fashionable in just about any beach setting imaginable. Whether you’re at your best friend’s wedding, a late-night bonfire, or an afternoon boating adventure, you can have functional, on-trend looks with little to no fuss by following these simple ideas.

The post Creative Beach Outfit Ideas for Every Seaside Occasion first appeared on NAZING written by Olivia Bradley

There has been an increasing trend of people shopping for clothes, shoes and accessories online, especially since the pandemic outbreak. To succeed in today’s world, you need to be present online. That means both having a website and being active on social media. As the whole world uses social media, it is one of the surest ways to reach your target audience. You just need to know the right way to do that.

We’ve compiled this short guide to help all the fashion store owners get a grip on using social media to advertise their business. To start with, you should be familiar with the social media platforms and how to use them. You should choose the right ones, according to your target audience. Then, you should use social media and the online shops they offer. Moreover, when it comes to posting content, you should be consistent with it. A great form of marketing that works really well is influencer marketing. Also, what you should do is be active on social media, respond to comments and queries and repost customer content. Furthermore, you should use suitable hashtags, create collections and style guides, and optimize your website for mobile phones, among other things.

Choose the right platforms

It’s important to know that every social media platform has potential customers in it. However, some are simply more conducive to sales. The two best platforms for selling fashion clothes are definitely Facebook and Instagram. What makes things easier is that you can run a marketing campaign for both platforms from Facebook Ads Manager. Facebook is definitely a great platform for discovering fashion inspiration, engaging a new audience and building brand loyalty. According to statistics, you can easily reach the target fashion buyers from 18 to 34. Then, for Instagram, what works best is content in form of ads. You can also use other platforms such as Youtube, Snapchat, Pinterest and TikTok.

Create online shops using social media

Besides using the platforms to promote products or share amusing content to engage potential customers, you can also create online shops. You can create them on certain platforms, including Facebook and Instagram. This is a great option you should definitely consider implementing. What happens is that customers can view, browse and shop your products directly from the platform, without leaving it. This provides you with greater chances for purchases to be made. However, you need to make sure that your products are genuinely displayed. The best way to ensure that your products are quality is to search for reputable clothing wholesale suppliers. In that way, you get quality products at a reasonable price for buying in bulks. Your customers will appreciate this in the long run and they will be coming back for more.

Be consistent in posting content

Being consistent in posting content can be challenging, especially at the beginning. It is a crucial part of creating a plausible social media strategy. Different social media posts such as Instagram posts as well as TikToks require consistency in order to be effective. There are four different content types when it comes to sharing fashion content on social media. These include promotion, education, inspiration and entertainment content. Every content is specific, so you should learn more about creating each type of content before creating a content schedule.

Consider influencer marketing

Influencers have become a great part of online advertising. So, you should definitely spend time identifying popular influencers. There are different types of influencers as well. You should start with compiling a list of pros, cons and prices of different types. For instance, there are nano influencers, who have fewer than 5000 followers. They tend to be the most affordable and yet provide the most engaging audience. Then, there are micro influencers, with 5k to 20k followers. We also have mid-tier (20k to 100k followers), macro (100k to 1M followers) and celebrities with more than 1M followers. However, keep in mind that the follower count isn’t always the most important factor to consider. What you should look for is a high customer engagement rate.

Repost customer content

Content generated by your customers is a powerful tool for getting more potential customers. It is a more organic approach. What’s more, you should encourage your customers to take videos and photos of them wearing your fashion apparel and post them, so you can repost them. It’s more engaging as people can see your clothes on real people, without professional lighting and shots. It gives them a clearer idea of how an item actually looks.

Use proper hashtags

When it comes to using hashtags, they are convenient as they help customers find you more easily. You can use branded hashtags and some personalized ones as well. By using these hashtags, you show your customers that you are active on social media and that you know your way around using them. If you add some non-branded hashtags, you make the post more amusing and add a personal touch to it. You can look at some examples online and how some brands use hashtags to get some inspiration.

Also read this: TikTok view

Create collections and style guides

When it comes to fashion brands, creating collections and style guides is quite useful. You can use the feature of stories to save them. In that way, customers can always look at them and perhaps purchase some items from those collections and style guides. Using the feature of stories is also pretty handy as you can easily get to your followers’ feeds. If people are following you, they will see your stories eventually. The stories need to be creative and inspirational to get the potential customers intrigued. You can also create permanent stories and save some collections or style guides as story highlights.

Optimize your website for mobile shopping

A vast majority of people worldwide use their phones for browsing and even shopping. A phone is always at hand, ready, available and accessible, so naturally, we take advantage of it. Hence, you should make sure that your website is optimized for mobile shopping, so people could make purchases easily and quickly. If your website, homepage and landing page aren’t optimized for mobile phones, then there are fewer chances for people to buy them. Users are looking for an instantaneous and seamless shopping experience. You should also pay attention to the shopping process itself. Don’t make it complicated and don’t require obligatory registration. Use the autofill option.

Organize a giveaway

Everybody loves giveaways. Make sure that you organize it from time to time. Look at it as an investment into marketing. By giving away some things, you don’t waste money, but rather invest in people spreading the word about you. You can reach so many people in that way. A giveaway is a sure way to get your customers engaged and interacted with your page. You can also use giveaways to partner with other brands. However, you should remember to be creative and innovative.

Make your customer service impeccable

One of your top priorities should be your customer service. It should be impeccable and highly responsive. Customers appreciate that very much. Designate a person or two who will handle different social media-related issues such as creating posts, replying to comments and so on. You shouldn’t be a brand that removes negative comments. Instead, you should make sure that there are fewer of those. Perhaps it’s unrealistic to expect that absolutely all the customers will be satisfied. Which is normal. Not everything is appealing to everybody, due to personal preferences and taste.

Invest in paid ads

Even with the most optimal social media strategy in the world, it is not 100% sure that you will reach every single one of your customers. That’s where paid ads come to the rescue. For instance, a post on Facebook reaches only 5.2% of its followers, which, you would agree, is not so much. By investing in paid ads, you can narrow your reach down to the target audience. Your target audience will depend on the clothes you’re selling as well as their style. It is money well-invested that can bring you more website traffic and higher revenue.

Also read this: How to Make Your Content Go Viral on Social Media?

Opt for custom packaging

Opting for custom packaging is also an investment in marketing. It is a great way to make your brand more memorable, especially for first-time buyers. Moreover, when you send a package to your customers, a nice, custom packaging will prompt them to take photos or record unboxing videos and post them online. It will possibly get other customers intrigued and interested. You can resume such content on your website. Customers love user-generated content. It’s called ‘social proof’ and it’s quintessential for a business, especially in its initial starting phases. You only get one chance for a first impression, keep that in mind. For these reasons, it needs to be impeccable. It should echo your brand.

Create a consistent brand image

This is essential. Creating a conscience online brand image is not easy. To do it right, you should define your product strategy at the beginning. Be clear about the products you’re offering, develop a plausible social media strategy and make sure that you track your website traffic. In that way, you can learn about the things you’re doing well and the things you should perhaps change. You should study the product and your competition as well. Look at what they do, and how they communicate to get more inspiration

These are just some basic things to get you started. You should use the internet to find more information on creating a plausible social media strategy for your fashion store.

The post How to Use Social Media to Advertise Your Fashion Store first appeared on NAZING written by Olivia Bradley