An In-Depth Guide to Mobile App Analytics: 3 Things to Know
Organizations of all sizes are driving an app-first lifestyle on their cards to improve business prospects. The exploding smartphone user base is prompting them to incorporate mobile app marketing and bring target leads into the sales funnel. Apps function as digital marketing. They allow business leaders to create awareness about their product/service, encourage users to take necessary actions, and enable conversions. While apps present valuable opportunities to businesses to improve market presence and prospects, the competition is fierce. Thus, stakeholders must better focus on mobile app engagement and customer retention to stay ahead of the curve. Mobile apps are probably…