Five Factors Affect the Google PPC Ads Click Through Rate
The effectiveness of your ads and keywords in generating clicks is measured by your click through rate (CTR). By dividing clicks by impressions, it is calculated: CTR Equation The ideal AdWords CTR is usually high. To maintain a CTR of 1% for your Search campaigns, you need take steps to enhance it for all of your advertisements and keywords. Guide to AdWords Click through Rate You must be aware of these factors in order to increase CTR. Here are five essential elements that affect your CTRs and suggestions for how to raise them. Ad Placement This is possibly the most…