How to E-A-T Ethically with Digital PR?
It is an old marketing cliché that people buy or take services from people and not brands. Most people are likely to trust any brand or organization with a natural human face. E-commerce is crowded and can either make or break a website’s fortune in the SERPs. Many historic link-building activities such as link exchange or broken link building, have seen brands of all sizes, from household names to e-commerce start-ups, hop on the leadership bandwagon. Free and easy-to-access tools offer a low barrier and give a misleading impression that this is an easy route to link in top-tier publications.…
