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Kid Cudi's one of the hottest rising rappers on the scene today, and his apparel line has gotten just as popular as his music! You can't walk into Hot Topic or Forever 21 without seeing Kid Cudi merch, from t-shirts to hats to socks, but how much do you know about it? Here are 10 things you didn't know about Kid Cudi merch!  1 The real reason behind his strange name Kid Cudi went by a different name before he became famous. His real name is Scott Mescudi, but he changed it to Kid Cudi when he was 18 and…

A designer named Jerry Lorenzo was introduced to Barney’s buyers when the retailer became bankrupt. He was in Paris at the time. In 2012, Lorenzo was just starting up a clothing line he called Fear of God, but he didn’t yet fully understand how fashion houses and aspiring fashion houses would operate: They would release each collection only at certain agreed-upon intervals. Known mostly for throwing parties in Los Angeles at the time, he was mainly known. His clothing, characterized by a distorted vertical proportion, was mistakenly called streetwear, a term that, at the time, was applied to a fashion…