4 Critical Metrics for Growth in 2022:
The ultimate goal of SaaS founders is future growth, which can only be attained through the implementation of an effective business strategy. Unlike e-commerce businesses, which rely on quick sales to survive, SaaS companies are more concerned with the entire customer lifecycle. In the SaaS world, customer retention is linked to financial growth. Simply attracting customers, in this opinion, is insufficient. In reality, developing long-term customer relationships yields the most financial benefit, as recurring revenue is critical for continued growth. Sales, marketing, and customer success metrics have all been tailored to meet the needs of SaaS companies. These three SaaS…