Digital Signage Is a Waste of Money – Here’s Why
The most prominent form of outdoor retail signage, by far, is the digital billboard. These billboards have become increasingly popular over the past few years, and while they may seem like an attractive option at first glance, there’s actually good reason to stay away from them entirely or use them only sparingly. We’ll go over those reasons here in this article about why digital signage is a waste of money in your outdoor retail business. 6 Reasons Traditional Signs Are Better Than LED: Traditional signs are cheaper because they don't require electricity. They can also be changed as needed without…