Public Relations

There's a lot of hype about the field of PR. Sometimes, PR is considered just for the super-cool (see Whitney's work in MTV's "The City"). In other cases, it is seen as the engine behind publicity stunts nationwide or the significant media attention paid to brands. However, the reality is that PR is a daily job that is required by all businesses, big and small, to create awareness of their brand and maintain an image of goodwill to the public. PR is a company's voice, telling people what's happening regardless of whether it's a product launch, major corporate milestone, a…

It's hard to believe in the early days of the 21st Century that there is even a possibility of A significant field with many different, partial, or ambiguous opinions about its purpose. Here is a sample of opinions from professionals about what the public relations industry is all about: speaking with the press on behalf of the client.selling a service, product, or idea.reputation management.Engineering of perceptiondoing well and earning credit for doing good and getting credit.earning credit for a company for its good work and limiting the risk when it is not doing well Although these definitions have a bit…

People often speak of PR or public relations as something positive or negative that a business receives in reaction to an event. "Wow, they got good PR out of that!" But what exactly is that? The confusion surrounding the definition of public relations or what it covers is not unexpected, given it is multifaceted. Studies show that "public relations" is usually grouped under marketing and is often used in other fields such as media relations, community relations, public affairs publicity, image enhancement, and promotion. Experts who are the most respected in the field of public relations are often in disagreement,…