Public Relations: what is it, what does it do and how did it come about?
Defining Public Relations is a difficulty for many professionals. After all, it is a function that encompasses several sectors and areas of activity. But, looking for the information directly at the source, the description given by ABRP is as follows: “Public Relations is the deliberate, planned and continuous activity and effort to establish and maintain mutual understanding between a public or private institution and the groups of people to which it is, directly or indirectly, connected”. In summary, the Public Relations professional (or PR professional as he is known) is considered a communication manager. He is responsible for connecting companies to…