Reels on Instagram

At the end of 2019, Reels on Instagram was launched in Brazil and in July 2021, the Reels service appeared on Russian Instagram, which everyone considers a competitor to TikTok. How can innovation be useful, and how can brands promote themselves with it? Reels - what is this tool Instagram Reels (called “reels” or “reels” in Russian) is a service for creating and processing videos. The function was introduced by the social network in August last year, but was not available in Russia before. Now, since July of this year, Russian brands can also promote themselves and their products using…