sales

Cold calling might be one of the oldest marketing strategies, but it is still effective. With cold calling, you get to connect directly with the prospect, sell your ideas, handle objections, answer any questions, and assess the prospect's interest in real-time. This feedback enables you to improve your strategy, improving your chances of closing. Here are the top tips to help you improve your cold-calling strategy. 1) Research The Prospect Before Cold Calling Conducting research about the company might seem like a tedious task, especially if you have a target number of calls to make per day. In most cases,…