Social Commerce: What Is It & Why Brands Should Use It?
Social commerce is a process involving selling off products and services directly through social media. The entire process of discovering new products, researching for more options and the check out process, everything happens on social media platforms. Social commerce as the name suggests is the combination of social media and commerce, which is becoming highly popular these days making it a $89.4 billion market and is subjected to grow to $604.5 billion in the coming 7 years. As of now instagram, facebook and pinterest are the apps which allow social commerce. Instagram has a “shop now” button which allows you…