How Starbucks Became A $25 Billion Company
This article discusses how Starbucks made the transition from a small coffee shop to the world's largest coffee company. The author describes some of the initial steps that they took in order to grow their business and how they were able to make this happen, including "writ[ing] short articles and columns with catchy headlines" and being able to advertise long-distance. History of Starbucks Starbucks began as a small coffee shop in Seattle in 1971. It was founded by three friends - Jerry Baldwin, Gordon Bowker and Howard Schultz - who wanted to create a place where people could come and…