Just like a physical product the color of your website5 matters too. Colors communicate better than words sometimes, web analytics companies break down the colors and find the best combinations for infographics and even explain why and how they work well together. This is a designer’s guide to using the right colors to capture the target audiences.
The most lesser-known way of expressing emotions is through colors. Poetries can capture anyones attention and even images can attract people but colors play the most important and powerful; way of expressing. Just look around Web Design Course in Ahmedabad and you’ll find the power of colors. For any kind of visual appearance colors play the most impactful role.
To understand everything about colors as in the whole color theory which is broader in aspect can be a real task here is the guide to give you quick references, color vibrancy is how dark or light the color is but it even bifurcate every shade of same color as each one of them have their own properties. As navy blue and light blue have blue in common but they still have their differences. Here we will try to explain all the differences between shades and even their impacts on web designs. The general rule of colors is the brighter shades look more lively but darker shades look soothing. Brighter shades attract the attention whereas darker shades help in creating longer impacts.
- RED
Passionate and Aggressive
Red is a dominating color which highlights the things it is used in. The red color has many meanings. It can be love or a symbol of fear but the most common factor the color has is power and importance. Red color when used, can attract a lot of attention and can be a vital tool for designers. Learning web design is much easier than ever. You can learn it from a Graphic Design Course in Ahmedabad or by Youtube. The lighter shades of red show energy whereas darker shades show power and dominance.
- ORANGE
Playful and energetic
Orange shares the energy aspects of color red but in a safer way, orange adds excitement to a site without getting overwhelming. Orange color gives an adventures vibe to the website, when used as a key color it can leave a lasting impression on the user.
- YELLOW
Happy and friendly
Yellow is often said to be a happy color, but it even increases anxiety, as many warning signs and danger are shown in this color. Yellow color needs to be used cautiously because of the negative signs it comes with. Light shades of yellow show happiness and warm vibes whereas darker shades such as gold give weight. You can easily bring confidence to your website with this color. Too much of yellow can make it messy, keeping it simple can add natural blends to it.
- GREEN
Natural and Stable
Green as a color stands for nature and organic aspects of something. When talking about the most balanced color green is the only one as it is not bright as red, orange or yellow nor calm as blue or purple. It also shows financial aspects of the culture. Green color is refreshing and pleasing and mostly seen on brands who are conscious about the environment.
- BLUE
Serene and trustworthy
Blue color is the color found in many websites as it is one of the most popular colors due to its vibrance. This color is known for its trust building and calmness it provides to the website. You’ll find these colors on bank websites, insurance companies and even on websites which need trust building such as facebook and twitter. Not just this blue has a great versatility, the lighter shades for calmness and darker shades for security purposes and professionalism. As per studies Blue shouldn’t be used on food websites as it suppress the food appetite
- PURPLE
Luxury and Romantic
Purple is always known for itṣs royalness and air of luxury it creates wherever it is used, using purple to create an elegant vibe or appearing luxury product even if you are budget friendly. Lighter shades of purple that is lavender brings a romantic aspect to the website. It creates a sophisticated appearance on the website. Purple is known for its magical attributes.
- PINK
Young and innocent
Pink color in websites don’t work for everyone, it can target only a specific kind of audience, as pink is known for its femine feature it usually targets females. Pink when coordinated with red or lavender can bring the romantic side, when used just as pink can show the innocence as it links with sweet candies. Pink should be used cautiously as when overdone can stereotype gender.
- BROWN
Earthy and Rusty
While not seen on many websites, when used rightly can do wonders to your website. The color gives outdoorsy feels but can be enhanced by playing well with green color with it. The brown color gives woody and rustic vibe to the website the subtle tone gives a classier appeal to the website
- BLACK
Power and edgy
Black is the strongest color of all which is mostly seen used in texts but can be seen as the primary color in the websites, just like lighter shades of purple black add sophistication to the website and how can we forget the intriguing mystery too. Black brings a bolder confidence to the website.
- WHITE
Clean and healthy
Just like poles apart white goes with everything unlike black and can be used as a secondary color. When used in the right way it can help you divert the users attention to any point you want on the website. When used as primarily color it gives an impression of cleanliness and effortlessness. Often you’ll find websites in ivory or creamy texture to soften the pureness of white. But with these attributes these are most soothing colors for websites.
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You can easily enhance your web designing skill by knowing color theory, though color theory is a complex concept but still knowing the basics can help you a lot in the designing. From basic features to the color psychology this article has covered most of the basic details you need to know to get started.
