Recent advancement in the SEO industry is Schema Markup. The schema markup is known as a “Schema” that refers to a structured data code. This code is added to the website so the search engines can easily understand your web pages. In addition, these codes determine the relationship between the entities mentioned on your website and queries made on search engines.
When a user makes a query or search, then the search engines will show them relevant search results. This will make schema markup an important part of digital marketing planning. Many Seo Specialist Malaysia uses schema markup as an effective digital marketing strategy. The perfect schema markup strategies will increase the website’s ranking on the search engine result page (SERP).
But what is schema markup? How will it become so important? So many questions arise in our minds, but you will find all the answers here!
What is Schema Markup in SEO?
Schema Markup is known as a semantic vocabulary. This code is added to your website’s HTML to help search engines understand the web pages easily. As a result, the search engine will show users more relevant and informative search results.
But now it’s become so important for SEO? Let’s get to know!
Importance of Schema Markup in SEO
Many reasons make schema markup crucial for SEO. We are highlighting some essential ones!
- Enhance the visibility of the brand within the knowledge graph
- Get a quick preview of the content available on SERP
- Increase in CTR (Click Through Rate)
The most important thing we all want to know about schema markup is “how it will boost the SEO of the website?”
Benefits of Schema Markup for SEO
You will receive many advantages from schema markup and structured data!
- Better Understanding of Website Content
Using schema markup will help search engines better understand the website’s content. Some indications show that the search results with extensive rich snippets generated by schema markup provide a better click-through rate.
The schema in a website helps search engines to know what the site is about.
- Knowledge Graph Improves Brand Presence
Adding schema will improve the online presence of the brand. The knowledge graph has relevant information about the business that customers require, like phone number, address, social accounts, logo, reviews etc. This graph is shown on the right-hand side of Google searches.
When your information is accurate, it displays the knowledge graph on Google.
- Increase in Click-Through-Rate (CTR)
We all desire to receive rich results when we add schema to the website. Now Google has impressively shown the listing. Now, it will show the ratings of any business on the right side of Google. Acquire this unique listing by adding relevant schema to the page.
Finding and implementing the right schema will help stand out in the organic search listing, increasing the CTR rate.
- Website Position for Voice Assistant
Voice search is getting so much popularity these days. This happened due to mobile devices and home speakers increasing in demand. So, its important to rank top on voice search compared to regular searches.
To increase the odds of surfacing, use schema to be the no.1 voice search.
- Highlight Social Proof in SERP
As we know, many people don’t trust an online presence easily until they see any social proof from a third party. The knowledge graph highlights the reviews and ratings of customers. This is known as user-generated social proof content that can easily be compiled into structured data. Eventually, it is included in Google search results.
Conclusion
Now, you know how significant is schema markup for SEO. This will make it easier for search engines to find relevant pages and boost their visibility.
We at BThrust provide result-driven Top SEO Malaysia services to clients. Our professionals have immense knowledge and experience in the SEO industry that will ensure and secure the top position of the website!
