Cold calling might be one of the oldest marketing strategies, but it is still effective. With cold calling, you get to connect directly with the prospect, sell your ideas, handle objections, answer any questions, and assess the prospect’s interest in real-time.<\/p>\n\n\n\n
This feedback enables you to improve your strategy, improving your chances of closing. Here are the top tips to help you improve your cold-calling strategy.<\/p>\n\n\n\n
Conducting research about the company might seem like a tedious task, especially if you have a target number of calls to make per day. In most cases, in a fast-paced<\/a> environment, an average sales representative tries to make 30 calls per day, implying 30 prospects to research.<\/p>\n\n\n\n Your research should be brief. Go to the company’s website and social media accounts to learn some basics about the company. If you are getting your numbers from a business directory like yellow pages, then you can get some basic information about the business from the directory.<\/p>\n\n\n\n By researching the company, you can deliver a call with value and show your prospect how you can add value to their company.<\/p>\n\n\n\n Like all other marketing strategies, the main objective of a cold call is to move a prospect to a higher sales funnel. Simply put, your goal is to keep the prospect long enough on the phone to take a step.<\/p>\n\n\n\n The longer you stay on the phone, the higher your chance of convincing the prospect to agree to a demo, coffee, meeting, or appointment with a decision-maker.<\/p>\n\n\n\n2) <\/strong>Keep <\/strong>The Prospect On The Phone<\/strong><\/h2>\n\n\n\n