Screaming Frog<\/a> might not be your first choice. That said, it’s an amazing tool that unlocks a lot of vital information for free, and there are some great tutorial videos to help you use it.<\/p>\n\n\n\nScreaming Frog searches the site, letting you know how many images don’t have alt text, what’s wrong, which pages don’t have H2 tags, and more. Once you understand what’s going on it’s pretty easy to use and a cornerstone of our site audit process for customers.<\/p>\n\n\n\n
Also, a handy tip for finding free content ideas: use Screaming Frog to explore your competitors who are ranked higher than you. Reviewing their H1 and H2 tags can help you identify keywords and content topics that you might be missing.<\/p>\n\n\n\n
4. Google page speed indicators<\/h3>\n\n\n\n
Page speed is an increasingly important ranking factor on Google, so it’s worth incorporating this metric into your SEO efforts. One of the easiest and freest ways to do this is to use Google’s Page Speed \u200b\u200bInsights service, which gives you a comprehensive report on key metrics like First Contentful Paint (FCP) or Time to Interactive.<\/p>\n\n\n\n
Traffic lights make it easy to use the tool, making it quick and easy to get a feel for your situation. Google’s Page Speed \u200b\u200bInsights tool even suggests ways to improve your site’s problems\u2026but you’ll probably need a developer to implement them!<\/p>\n\n\n\n
5. Google<\/h3>\n\n\n\n
That’s a bit of a cheeky answer, but listen to me. As a marketer, you probably spend too much time trying to figure out what’s winning on Google and hacking the rankings. But it’s easy to forget that you can see what’s going on just by using Google !<\/p>\n\n\n\n
If you are doing keyword research, remember to google them. You’ll be able to see the SERPs (Search Engine Result’s Pages) offered, find out if the keyword is actually relevant to your content, and scrape off the “People are also searching” section. It’s easy to get caught up in the constant use of tools and forget that sometimes some of the answers are right in front of you.<\/p>\n\n\n\n
6. Answer the Public<\/h3>\n\n\n\n
This is a great long-range keyword research tool and a great option for getting a broader view of content topics and relevant searches in your chosen field. Just enter a keyword or phrase, and it shows you a spider map of related phrases and questions people are looking for.<\/p>\n\n\n\n
Answer the Public doesn’t always work for more obscure keywords, but it’s usually a good option to quickly check in case there are a few hidden gems.<\/p>\n","protected":false},"excerpt":{"rendered":"
A quick look on Google will give you tons of long lists of the best free SEO tools \u2013 but it usually takes hours to go through and review each of the products, only to find paywalls, bad suggestions, or the fact that software paid to be listed here. So here is a very short […]<\/p>\n","protected":false},"author":1,"featured_media":467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,1,2,3,4,5,6,7,8,9,10],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nazing.co.uk\/wp-content\/uploads\/2022\/02\/Best-Free-SEO-Tools.jpg?fit=300%2C168&ssl=1","_links":{"self":[{"href":"https:\/\/nazing.co.uk\/wp-json\/wp\/v2\/posts\/464"}],"collection":[{"href":"https:\/\/nazing.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nazing.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nazing.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nazing.co.uk\/wp-json\/wp\/v2\/comments?post=464"}],"version-history":[{"count":1,"href":"https:\/\/nazing.co.uk\/wp-json\/wp\/v2\/posts\/464\/revisions"}],"predecessor-version":[{"id":470,"href":"https:\/\/nazing.co.uk\/wp-json\/wp\/v2\/posts\/464\/revisions\/470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nazing.co.uk\/wp-json\/wp\/v2\/media\/467"}],"wp:attachment":[{"href":"https:\/\/nazing.co.uk\/wp-json\/wp\/v2\/media?parent=464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nazing.co.uk\/wp-json\/wp\/v2\/categories?post=464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nazing.co.uk\/wp-json\/wp\/v2\/tags?post=464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}