The modern world is dominated by superpowers of all kinds. Social media happens to be one such ubiquitous superpower. The whole objective of social media is to bridge the gap- connecting one part of the world to the other. Lately, other than just connecting people on a friendly level, social media has started establishing business relations as well.
If adding a somewhat polished term to it,- it will be a collaboration. Social media provides a platform for the unseen and the unheard. Information and social media are best pals as social media informs the mass.
If you were planning on starting a business and confused about how to promote the business or make it known for that matter,- yes, you have got it right. Social media is your ultimate go-to business partner cum guide.
5 Popular Social Media Sites You Need To Know In 2022:
No matter how relevant these names are, it is always good to have at least some leads against them. Leads answer the ‘ what should you look for ?’ question, giving the onlookers their ultimate brochure.
Following are the names that you can refer to:
- Youtube
Instagram:
The land of reels and fashion. Instagram has been the safe haven for all the bloggers, influencers, local business owners, friends, and… stop right there. Yes, I understand the reason behind your smirk. Now taking things up from right where I have left them. Instagram is not quite the place where you would want to share with your parents or that foul bunch of judgemental relatives. Let’s keep it to that for now.
Instagram has recorded over 1 billion users as per 2022 statistics, which include mostly the young crowd. Albeit Instagram has reported a fall in its popularity among the older crowd. Instagram attracts beauty, vibrancy, energy, and fashion. In Fact, many local businesses have gained the popularity that they have today through Instagram.
“ Get out there and live a little” is what Instagram defines.
Facebook:
With a ravaging number of 2.5 billion monthly users, Facebook imposes ultimate dominance over the social media sector. That primitive group of elderly users feels at home here. Facebook provides a platform for local as well as established businesses to develop friendly conversations with their customers.
Facebook in itself serves as a community. A community where we share our feelings, achievements, and even news. We have seen Facebook evolve over the years, emerging as an entertainment body.
Boys, do you still remember the Angel Priya that you were head over heels with on Facebook? That’s right, Facebook also served the purpose of a dating app, once upon a time before Tinder, Bumble, and Aisle were even launched. You can also post your ads on Facebook.
LinkedIn:
Are you looking for job aspects? Are you the individual who wants to build a worthy work profile? Are you the one who desires to know the tips and tricks to crack that one job interview? Well, all I can say is that you are in the right place. LinkedIn is what you will need exactly.
LinkedIn has about 830 million users spread across 200 countries approximately. Establishing a close-knit community of professionals is what it aims at. Guaranteeing a smooth road towards economic independence is what it strives for.
Reid Hoffman once said, “ Society flourishes when people think entrepreneurally.”
YouTube:
Again the safe haven for all the bloggers, vloggers, influencers, content creators, entertainers, and so on and so forth. With a massive audience range of more than 2 billion monthly users covering all age groups, right from children to senior citizens. YouTube juxtaposes income with entertainment.
The primary focus of YouTube remains on its video content. Several educational institutions have employed YouTube to reach out to students during the course of the pandemic. You can always start your own channel or collaborate with other creators and make yourself known.
YouTube acts as a major social media marketing body when it comes to the entertainment industry. You have guessed it right; I was talking about the song and the trailer releases on YouTube.
Twitter:
This social media platform has over 217 million monthly users. Although since last year, Twitter has seen quite a decrease in the number of subscribers. It is a platform where individuals are opinionated on various current affairs. Tweets of famous celebrities are no less than nuclear bombs dropped out of nowhere.
It is to note that in regard to political opinions, Twitter has been an extremely risky arena. Opinions posted here are so powerful in nature that they can easily manipulate the masses.
The popular Twitter banning incidents have been the banning of accounts by Former US President Mr. Donald Trump in regards to the criticism of the policies of the government.
Kanye West once tweeted, “I want to be nice, but everyone annoys me.”
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To Conclude:
In the present world, social media hierarchy is an all-pervasive structure causing havoc around the virtual globe. It is to note that although this virtual world creates a positive environment, at times can be extremely toxic. My advice to you will be to maintain your safe distance whilst exploring this arena.
“ We live in a time that we get to use social media as a tool.”
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