SMM stands for social media marketing. SMM is the easiest way to reach a global audience. In today’s life, more than half of the global population, approx 3.8 billion users, use social media. This figure is not static, and it is continuously growing positively.
Social media is a great platform to promote the brand. According to research by Hootsuite, approximately 52% of customers learn about a new brand through social media. You might be surprised to know that nowadays, people spent an average of 2 hours and 27 minutes on social media daily. This figure varies from country to country. With this figure, you can understand the popularity of social media.
Social media platforms play an increasingly important role in increasing sales each year. Example , 43% of internet users in 2019 used social media to investigate products before making a purchase.
Creating a social media account and promoting your product is not enough to gain profits. Once you have an active social media account, you must purchase likes, followers, and views.
The seller is responsible for taking money from the buyer of the likes, follows, or views. They require an SMM merchant account and an appropriate SMM payment gateway. Taking money from foreign clients without a merchant account and SMM payment gateway is impossible.
Let’s learn more about SMM payment gateway.
What is an SMM payment gateway?
An SMM payment gateway is the latest technology that connects SMM merchant account and their customers to make transactions successfully.
An SMM payment gateway works the same way as any other payment gateway. To make the payments, an individual ought to choose their preferred payment mode, fill out the details and accomplish it. As soon as the customer side process is completed, the SMM payment gateway starts its processes and transfers the funds to the merchant’s account.
Nowadays, most SMM payment gateway offers credit/debit cards, bank transfers, net banking, e-wallets, mobile payments, etc. Some of the most advanced payment gateways also allow making payments via cryptocurrency.
Criteria to look for the SMM payment gateway?
As SMM is considered a high-risk business, you ought to look for a high-risk payment gateway with experience in dealing with such types of businesses. Before choosing anyone, you should keep some points in your mind.
You also know that several payment gateways are available today, but not all payment gateway is best for all types of businesses. You have to choose the best one that fits your SMM business model.
Some of the points which you should consider in your SMM payment gateways are –
High-technology security –
Security is the top priority for any merchant. Make sure that the selected SMM payment gateway has PCI DSS level-1 compliance. For credit card transactions, the PCI standard mandates security precautions. These include steps like properly safeguarding client data, making it accessible only to those with a need to know, and avoiding keeping CVV entries.
Since credit card fraud and theft can be a major concern, PCI compliance is crucial to ensure those card transactions are simple. As a merchant, it is essential to prevent these issues from occurring to ensure the success of your business.
Your SMM payment gateway should also offer chargeback protection, fraud prevention tools, 3D secure payments, and many more.
Various payment modes –
Choose the payment gateway that offers several payment options. Today most customers prefer to make payments via credit or debit card but not all customers. Customers also like to make payments with mobile wallets, electronic checks, google pay, apple pay, etc.
Some of the latest technology SMM payment gateways also allow customers to make payments with cryptocurrency. You should always choose the payment gateway that you wish to accept the payment options.
Multi-currency support –
As an SMM merchant, you are not sure whether your customer is from your country or a foreign country. So, you should choose the payment gateway that supports the International payment gateways.
An international payment gateway can easily convert the currency in real-time. So, foreign customers can pay in their currency without any conversion charges. With the help of this type of payment gateway, you can easily collect international payments at the moment.
Fast transactions and low fees –
Everyone needs to collect their funds as soon as after completing each transaction. The most high-risk payment gateway can provide your fund in 24 to 48 hours. The high-risk payment gateway will transmit the transactions via the ACH network to process.
Due to the high risk in nature, most payment service providers ask you to pay higher fees. They just want to take advantage of your situation. Always go with the service provider who asks for a reasonable rate.
24*7 customer support –
Always go with the payment gateway that offers 24*7 customer support. If not 24*7, then at least business hours. The customer support team should always be ready to answer all your questions satisfactorily. Make sure the customer support team is available via phone, live chat, and email.
Why choose PayCly as your SMM payment gateway?
As you know, we are living in the era of the digital world. You can get many fintech service providers who support your SMM enterprises. Due to the high risk of nature, most service providers ask you to pay higher fees. But thanks to PayCly, its charging fees are very reasonable.
PayCLy is one of the leading fintech service providers whose services are available worldwide. We, as PayCly, deal with most high-risk businesses, including SMM. Security is our top priority. We offer our clients high-tech-savvy security services, including PCI DSS level-1 compliance, anti-fraud, anti-chargeback, and many more security tools.
With PayCly, you can get many benefits, including –
- With us, your customer data are completely protected.
- It is very simple to integrate on websites.
- We offer various payment methods, such as credit/debit cards, net banking, e-wallets, mobile payments, and cryptocurrency.
- We allow our customers to accept multi-currency , even cryptocurrency.
- Our service is available all over the world.
- We offer 24/7 real-time reporting and customer services.
- We offer high-tech PCI DSS level 1 compliance. Along with this, we also provider latest technology security tools such as fraud-preventing, chargebacks, etc.
These are some of the benefits of using PayCly. You can contact our teams directly to know more about our service and pricing structure.
Final thoughts –
(As an SMM merchant, you need to integrate with a payment gateway that provides a user-friendly, safe, and fast payment solution for your clients) For this, you need a suitable payment gateway to sell the likes, follows, and views.
Nowadays, there are many options available. But choosing the best one is quite difficult. While choosing the payment gateway, you should keep some points in mind that we already discuss above. Keeping these points in mind helps you to choose the best one.
Still, if you cannot choose, we suggest you go with PayCly. With PayCly, you can get many benefits that help you grow your business without hassle. PayCly fulfills all the criteria of the best SMM payment gateways.
