New to TikTok? Whether you’re new to TikTok or trying to increase views for your videos, this social media platform is worth spending your marketing dollars on. TikTok is the most popular social media platform with the highest Engagement Rate per post. Tiktok is significantly more engaging than Instagram or YouTube. Micro–influences, for instance, get engagement levels of 17.96 per cent for TikTok, 3.86% on Instagram and 1.63% on YouTube.Views are essential on TikTok because they can cause the effect of a snowball effect. This means that the more viewers a video receives, the higher the likelihood that large audiences will view it. However, more important is that the TikTok algorithm is based on how a user browses and engages with your video (watch length and interaction) to determine whether they should show your video.
In this article, we’ll discuss everything important about advertising on TikTok. Before we begin, let’s look at the meaning of views on TikTok.
What is what counts as a TikTok view?
TikTok will count the number of “views” the very second your video starts playing. It also applies to situations where the video auto-plays, loops, or when a user watches it again. Each watch counts as a brand new view. The only limitation to view counts is when you view yourself in your video.
Why am I not receiving TikTok views?
If you’re not getting any or very few views on videos on TikTok video, this could be due to many factors:
- New accounts don’t get views right away. Find popular trends and develop an organized posting schedule to begin getting views.
- Sensitive content, such as fake blood, although not in violation of the terms of service of TikTok, may be sensitive to certain viewers and could result in a drop in views.
- Low engagement is when viewers do not share or like your video. It can also cause TikTok to block those videos since it’s seen as content that isn’t popular.
Shadowban is a ban of lesser severity for content creators who breach the nominal terms of service, which could include any sharing of sensitive content.
If you post at the wrong time, it can have negative consequences since you’ll miss your audience, and you risk being dissuaded by other content creators in the feed.
How much does TikTok pay per view?
TikTok offers the Creator Fund, which pays 2-to-4 cents per every 1,000 views. That means the creator will earn anywhere from 20 to $40 per one million views. This is only available if you meet the minimum age of 18 and with more than 10,000 users as well as other requirements. Want to know the amount TikTok creators earn through the platform? Look through the 2022 TikTok Rich List to discover the most popular TikTok influencers who lip-sync to make it to the bank.
How do I increase the number of viewers on TikTok videos?
- Know your audience
Before anything else, it’s essential to be aware that, while many people use TikTok, it is the primary home of Gen Z. 43.7 per cent of users on TikTok are between 18-24. They’re mostly those who don’t want excessively commercial content. Instead, they’re looking for interesting, creative, engaging content on the application. Therefore, be authentic and create innovative TikTok videos with your target audience and their needs in the back of their heads.
Ø Include #hashtags in your TikTok videos. Add #hashtags to your TikTok
To get any company recognition on social media platforms, It is essential to encourage people to see your content first. Utilizing the TikTok algorithm that focuses on individualization for every user, adding hashtags can help increase your visibility to get in touch with those with similar interests. Remember that the objective is to find the most relevant followers and monetize your followers. Thus, particular hashtags match your keyword.
Another suggestion is to include #fyp#foryou#foryou or #foryoupage tags in the captions of your videos. This will make your videos more likely to appear in viewers’ eyes.
Ø Explore trends in leverage on the “For You Page
For companies that use TikTok marketing, One of the most critical objectives is landing on The For You Page. It is the first page of users’ visit when they open their application. Although it’s a well-curated collection with videos based on your preferences and previous interactions, the most popular trends may also be displayed on the For You Page.
The great thing about trends posted on TikTok is that they are updated regularly, so it is important to study popular trends and jump on challenges to keep your brand more relevant.
Ø Make use of the latest music or sounds in your videos.
A popular track or sound effect functions as hashtags, so TikTok will display your video to anyone who has seen or liked a film using the same music.
There is a good chance that if you use a popular song, your video could also become viral!
- Uploading multiple times per day
It’s impossible to predict what content will go viral; however, the most appealing thing about TikTok is that the more content you share, the quicker you expand. TikTok suggests that users share regular, original content 1 to 4 times daily.
This is because publishing more content allows you to play around with various topics and gain an audience. Besides, TikTok’s organic reach is more significant than other social networks. The right content posted in the right place at the right moment can improve your chances of being featured on the users’ For You page.
