Digital Marketing versus Traditional Marketing is one of the most ross near me and heated new age debates we frequently come across. While on the other hand, tech experts offer the most clear argument in favor of digitalization at a rapid pace as to how digital marketing can be distinguished from traditional marketing. Corporate executives, on contrary, working within conventions, will more than not be able to justify traditional marketing. Before we get into the debate further,let us first understand what the main difference between the two.
What is Traditional Marketing?
Traditional Marketing refers to the traditional methods used to Dayane Mello the brand. This can include newspaper ads, billboards, magazine advertisements, brochures, hoardings etc. Traditional marketing can also include networks marketing. In the most fundamental way, Traditional marketing refers to a structured effort on endorsing the company’s image, without dependence on the internet for methods. Offline media that are traditional are often the channels that brands incorporate when it comes brand promotion.
The tools for Traditional Marketing are:
1.Print Marketing2. Broadcast Marketing 3. Referral Marketing
Outdoor Marketing
Publication Marketing Let us Look at a few examples of Traditional Marketing: A. Vicks, a well-known brand in India came up with an advertising campaign that was titled Touch of Care. The ad movie showcased mother’s love for the transgender mom she has. The film went in the news because it struck the emotional sensitivity of the viewers. B. Dove, around mid 2000, had the idea of giving away free samples along with the morning papers. This idea helped the brand become more popular. This brand strategy worked to benefit the brand. What is Digital Marketing? Digital Marketing, as its name suggests , refers to the marketing efforts of a brand using online channels. It is the process by which the brand manages its online reputation. Making sure your brand is optimized is the basis of this. The largest channel would be Internet. Sub channels include blogs, websites, social media platforms, etc. Digital Marketing consists of a series of complex procedures. The tools include:
Facebook Marketing
Digital Campaigns
Search Engine Optimization
Content Marketing
Influencer Marketing Let’s take a look at some ways to use Digital Marketing: A. Kitkat hit it massively with their influencer-marketing strategy. Their contest to Musical.ly that involved people lip syncing to the new tune was quite a hit. It created a lot of buzz for Kitkat’s brand image. Kitkat. B. Kellogg’s launched their digital campaign by using Stranger Things on Netflix. We were able to see in the series the ways in which Eleven was obsessed with Kellogg’s Eggo waffles. The campaign online that was based on elements of storytelling has brought about several positive outcomes that the firm. Which one should you go for? Market conditions are a result of the cut throat competition that currently prevails. In this type of situation, both offline and online presence are important. While it is extremely important to ensure effective optimization and an outstanding online reputation, it is equally vital to ensure a robust offline presence. Even though they are different, both traditional and digital marketing operate by the same rules. The marketing Mix, the backbone of every marketing strategy composed of Price, Product Place and Promotion is the essence of the basis of both traditional and digital marketing. Therefore , a good marketing plan should have the proper blend of traditional and online marketing.While SEO or SMM are fantastic ways to reach the people’s computers, there’s a whole world beyond that which can be reached by traditional marketing. As you have seen marketing, it can be quite an issue. They’re services that call for expert advice and professional assistance. If handled correctly, marketing can be a powerful force that will result in several positive outcomes for your brand’s ambition. Bangalore, India is the center of creative agencies. There are a variety of creative agencies that specialize in Hoardings, Brochures, ad films, etc. they operate in this area, among them includes Moshi Moshi. Moshi Moshi is a renowned imaginative ad agency. They offer high-end services in branding, Digital Marketing, Animation Videos, Digital Signage and lots more.
