Social media marketing strategies are decisive for a company and for the freelancer. Any activity (or almost) with an economic goal, can obtain important benefits from social networks, no matter what the core business is. Careful planning, and a reflection on the tools, can generate enormous benefits, even for a nascent company. It is sufficient to plan your investments carefully, immediately discovering the advantages of your presence on Facebook. Everyone can touch the power of social networks and the reason is that they reproduce the world, attracting all social classes and subcultures.
The basics of a social media marketing strategy: define goals
What is social media marketing and why do you need to follow a strategy?
Social media marketing – as wikipedia also defines it – is that branch of marketing that deals with generating visibility on social media, virtual communities and 2.0 aggregators for companies, public bodies, associations, personalities.
Goals form the basis of a social media marketing strategy, without it you can’t go very far. Likewise, a clear course of action is essential to achieving results.
In this sense, a strategy for social networks requires a definition of objectives, especially based on the social channel that is used. One aspect that many underestimate in this sense is the ability to take the time to study and analyze.
You have to be able to create value with your content, that’s why you should never make decisions in a hurry.
The questions you most likely need to ask yourself are: what is my specific goal? Why did I decide to use social media for my business? What do I want to get from a social network strategy on Facebook, Instagram or Tik Tok?
Social media, if managed well, help to convey authority and reliability for a brand . But gaining a consumer’s credibility isn’t as obvious or as easy as people think. So, how to do it?
First of all, we need to plan brand awareness actions if we are talking about a company, personal branding if we are referring to a single professional who must advertise his business with social media.
And this is because potential clients need to identify with the company or professional for its values and principles.
The goal of transforming leads into contacts is still different, in that case it will be necessary to focus on other types of actions for an effective communication strategy for social media . The type of post on social media, in this case, may need to be more practical and interactive, which then invites you to take action.
An example is when a post entices the target to go to a specific page – landing page -, built specifically to generate conversion .
In this sense, your social media strategy should set at least 3 different types of goals, which should be:
- specific;
- measurable;
- realistic;
- reachable;
- relevant;
- time-based.
A goal is defined as measurable when you are able to understand what will happen after reaching it. If you are unable to visualize this stage, then you will still need to work on measurability. In addition, it is imperative that global goals align with the business. It is important that the goals set in a social media marketing strategy are linked to the overall turnover, the pre-established marketing actions and the productivity criteria. Once the objectives have been set, it will be necessary to work on the target.
