Facebook is one of the most popular social networking sites with more than 800 million users as of mid-2017. It has become a staple in many people’s lives. Approximately 80 percent of millennials use Facebook every day, and 77 percent of other adults do so at least once a week. If you have not yet taken advantage of this huge platform, it’s time to get started. Consider these insider tricks to increase your reach and grow your audience.
Create and Share Great Content
As you grow your Facebook following or buy Facebook followers, it’s important to create and share high-quality content. People who follow your business will want to be a part of your story. Be authentic and creative while also being strategic to create a lasting impression. Facebook’s algorithm can be confusing so it’s helpful to have an understanding of how your content will show up in your followers’ feeds. The algorithm uses four factors when determining what content to show in a user’s feed: the time the user spends on Facebook, Facebook’s tools for measuring content, the type of device the user is using, and user-trending topics. Therefore, your posts will show up in the feed differently depending on these factors so it’s important to be on top of Facebook’s latest algorithm updates.
Use Other People’s Audience Growth Strategies
You won’t know what other business owners are doing to grow their audiences until you dig a little deeper into the community. Keep an eye out for guest posts, retweets, and content reposts before you create your own. The more you follow and engage with other businesses, the more likely it is that you’ll get followers of your own. Facebook groups are one of the best places to find growth strategies, whether it’s a member in the group sharing advice, or a group leader offering an audience growth contest. Be sure to join as many groups as you can and participate. You’ll meet tons of new business owners, learn from their experiences, and get helpful advice on how to grow your business.
Keep tabs on your competitors
Keep an eye on your competitors’ audience growth and content. To see their stats, go to their page and click the “audience” tab on the top right corner of your screen. If a competitor is sharing content or growing their audience, you can see that from here.
Don’t Be Afraid to Ask for Reviews and Testimonials
Facebook users are more than happy to leave reviews, and they’re likely to do it if you ask. Facebook’s algorithm favors content with a lot of reviews, so ask your clients, fans, and followers to leave a review. Also, don’t be afraid to ask for reviews on your products or services. While it can be scary to be rejected, Facebook users are more likely to leave a positive review if they know they can ask to be removed. Facebook users are also likely to leave a positive testimonial. It doesn’t have to be long or flowery; it just needs to be authentic and sincere. It’s helpful to include a few images in your post so that you have visual content to accompany your message.
Utilize Facebook Ads
Facebook ads can be a powerful tool for growing your business’s audience on Facebook. Facebook ads are the primary source of revenue for most businesses using Facebook, but many business owners don’t realize just how much revenue they are missing out on. Facebook ads are an effective way to drive website traffic to your blog or other online content. You can also use them to drive traffic to your business’s Facebook page. Facebook ads also work well for driving sales through lead generation. Facebook ads allow you to target your audience based on their interests, demographics, and other preferences. The more information you can give Facebook about your audience, the more ads you will be able to target.
Conclusion
Facebook is a great platform for building your business. It can be useful for raising brand awareness, generating leads, and acquiring new customers. However, to truly succeed on Facebook, you need to be consistent and strategic with your content. This includes creating and sharing high-quality content, using other people’s audience growth strategies, keeping tabs on your competitors, and utilizing Facebook ads. These may seem like small issues, but they’re the things that will separate your business from the crowd if implemented correctly. Facebook is a great place to build your brand, but it won’t be easy. The platform is used by millions of people every day and has a lot of competition. To succeed, you need to be consistent with your content and strategic with your audience growth.
