Digital marketing is evolving at a fast pace. More companies are now interested in raking up their online presence to dominate the market. Statistics suggest that around 64% of the companies are trying to figure out SEO (search engine optimization) to rank better in the search results. Digital marketing is no more a luxury that only big companies can afford. It’s become more of a necessity now. SEO and link building are the two strong pillars of any company’s digital marketing strategy these days.
Link building enhances your site’s visibility and may help boost revenue. The emphasis on link building is more because it is one of the critical components of SEO. Whether you want to stand out from your competition, rank better in the top search results, or pursue long-term growth, executing link-building techniques is necessary. However, the process may seem challenging to novice business owners. So in this article, we’ll explain all the core things you need to know before hiring an outsourcing link-building agency.
Best practices for guaranteed success in outsourced link building
Before you consult an Outsource Link Building Agency for your company, here is a checklist to follow, to gain success.
Research
The first and foremost thing to do before you hire an outsource link building agency for your SEO needs is to do some research. Yes, research the company and all items mentioned below. Heading over to the company’s website should give you an outlook of their work and expectations.
However, if you don’t find the details you are looking for on the company website, it’s better to ask questions in your first communication. Critical things to discuss during your first round of communication are costs, timelines, target niche and industries, client testimonials, and case studies. There is no need to dive deep into the technical intricacies, but having basic information about workflows and schedules could help you in boosting your project’s success.
Set the right expectations
The next thing to do is to set the right expectations and goals. Having the right goals makes the entire process smooth and hassle-free. Communicate with the consultancy about your expectations. Discussing and addressing your expectations in advance makes things less complicated, and there is no room for confusion.
For instance, tell them about any content that needs some revision and what websites to avoid. Talk about how a proper reposting schedule might help the process and, most importantly, the communication platform for both parties. However, there might be additional things and requirements coming your way as you proceed working on the projects, so clearly communicate with the consultancy.
Rely on white hat SEO
One of the rookie mistakes while link building is using black hat SEO. Most people do it, but only some get away with it. The risks of using black hat SEO (backdoor links) for your website are endless. Landing on the google penalty list is one of them. You do not want to be on that list. You may be lucky to get off with a warning when you end up on that list. However, in some cases, it may even lead to the suspension of your website.
Now nobody wants that, right? Shutting down a website means no sales and business. Rebuilding your company’s reputation and website from the ground level can be tedious. Thus, always rely on consultants that practice white hat SEO. Low costs and quick positive results are red flags for link-building consultants.
Finding the best outsource link building consultancy
Let’s look at some valuable tips on finding the best outsource link-building consultancy for your digital marketing needs.
Make a list
Compile a list of renowned outsource link-building agencies with the help of the internet. You have to do a simple google search with relevant keywords, and you can make a list. Look for reviews or any testimonials to create a compelling list of agencies.
The review process
Now shortlist the agencies or consultancies that match your requirements from the first list. Again, reviews and other information can help you immensely make this decision. Once done, set up a date for a meeting with the agency and obtain any further information.
Previous work and portfolio
Portfolios and examples of previous work are the best ways to identify any individual’s working standards. If the consultancy boasts huge success with link building, kindly ask for any portfolio or examples to back their claims. If they fail to provide any, it may be time to move to the next consultancy on your list.
Discuss the costs
You sure would have a budget for your link-building projects by now. Start by discussing costs with the agencies based on your budget. Hidden fees are critical things to look for when negotiating with any agency. By being aware of any such hidden fees, you can decide better which consultancy is the best fit for you.
Final Thoughts
Link building is one of the crucial aspects of SEO and digital marketing. And you may have understood by now that there are many things to consider before hiring an outsource link building consultancy. It’s crucial to research the various agencies before communicating with them about your link-building requirements. Hopefully, the article helped you gain a better insight on outsourcing link building and pick the best consultancy for your company.
