PURCHASE, N.Y., February. 23rd, 2022/PRNewswire• The category of cola has been around for nearly 100 years. Although it’s seen its fair own share of flavors and packaging innovations however, one thing has remained same since the beginning of the category: the bubbles. Pepsi has embarked its biggest leap to date, reimagining the experience of cola with the most significant innovation ever known as Nitro Pepsi. Nitro Pepsi is the first-ever carbonated cola with nitrogen that’s actually more soft than soft drinks – it’s smooth, creamy and is a stunning stream of tiny bubbles, and a fluffy foam head.
The Nitro Pepsi Difference
Nitro Pepsi can make you question everything you already know about the cola. Smaller bubbles which are also filled with nitrogen, give an incredible soft, creamy texture, made possible by a specific widget that is placed in the bottom of each can. The first time that this kind of widget used in coffee and beer products is now being used in the cola category , and produces the foamy, frothy smooth texture exclusive for Nitro Pepsi. It doesn’t look or taste like typical soda or cola, and , in actuality, is recommended to drink it differently.
When Nitro Pepsi is enjoyed from the can however, there are some steps you can follow for the best consumption. Nitro Pepsi is:
Serve cold, but ideally with no ice
The best “hard poured” or fully inverted to tall glass
It is best enjoyed straight out of the glass (rather than via straws) to allow the unique foam head to be left behind, leaving the impression of a foamy, frothy mustache
Nitro Pepsi will be available in two delicious flavors: Draft Cola and Vanilla Draft Cola with newly designed cans , in both single serve and four-pack sizes.
“While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles,” said Todd Kaplan, VP of Marketing for Pepsi. “Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come.”
Nationwide Roll-out
Pepsi has announced its intention to utilize this technology in the year 2019 as well as working hard to make this breakthrough ever since. The final step is that Nitro Pepsi will be available across the nation on the 28th of March. Alongside the launch will be an integrated marketing campaign that includes an upcoming national TV commercial (LINK) that will reinforce the unique soft and creamy taste from Nitro Pepsi. Additionally, customers will have the opportunity to taste Nitro Pepsi “on tap” for the first time on March 25 at the Sky Lounge at The High Roller Observation Wheel located at THE LINQ Promenade on the Las Vegas Strip.
About PepsiCo
PepsiCo products are loved by people more than a billion times daily in around 200 different countries across the globe. PepsiCo produced over $79 billion of net revenues in 2021 and is driven by its complementary drinks and convenience food portfolio which includes Lay’s Doritos,, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s portfolio of products includes an array of delicious drinks and foods, which includes several iconic brands that earn over $1 billion in retail sales estimated annually.
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Guiding PepsiCo is our mission to be the world’s leader of Beverages as well as Convenient Foods, by winning by implementing PepsiCo Positive (pep+). Pep+ is our plan of complete transformation that places sustainability at the heart of how we generate value and increase growth through operating within the limits of planet Earth and instilling positive change for our planet and for the people. For more details, click here.
