If you’re considering sending postcards, you might be wondering whether to use a plastic postcard mailer or a traditional paper mailer. Plastic postcard mailers have several advantages. The material is durable, they are cheap to produce, and they are easy to customize with names, fonts, and other personalized details. This way, you’ll be able to send personalized postcards to each customer and make them feel that you care. The best part is, plastic postcard mailer will stand out in your recipient’s stack of mail, making you appear more professional and appreciated.
Durability
If you are looking for an environmentally friendly mailing solution, consider a plastic postcard mailer. They can be customized with variable data, scratch-off, and custom artwork. A high-quality plastic postcard is also durable, making it ideal for client acquisition mailings and various marketing campaigns. In addition, they offer substantial postage discounts, making them a viable option for any budget. Read on to learn more about the benefits of plastic postcards.
Plastic postcards are dense and shiny, and look more like gift cards than coupons. The thickness of the plastic, 29 mil, adds an extra layer of protection and increases memory retention. The glossy finish and smooth texture engage the senses. The thick plastic also increases the chance of recall, which is essential to successful marketing campaigns. If your postcard is addressed and personalized, consumers are more likely to open and read it. If you have a gift card, plastic postcard mailers are an excellent option for promoting it.
Cost-per-piece
If you’re looking for a direct mail piece that is interactive and offers a high response rate, plastic postcard mailing is an excellent choice. Unlike paper postcards, plastic postcards are laminated and contain perforated edges to allow customers to snap away items. They also offer variable printing and drop-shipping to each post office. You can get as many as 6 colors in a single printing pass, and your plastic postcards are ready to go the moment they are delivered to your door
Among its many advantages, plastic postcard mailers have a higher response rate, with a 7% redemption rate. When used in conjunction with other forms of digital advertising, these postcards can be mailed directly to targeted consumers. In addition to generating higher response rates, they are also more secure, thanks to the magnetic stripe encoding. In addition, they guarantee that their mail will reach its destination, a benefit that digital advertising lacks.
Response rate
The response rate of plastic postcard mailers has been consistently high. Plastic postcards are highly personalized and have the ability to embed addresses and images. This direct mail is delivered directly to targeted consumers and offers greater security due to magnetic stripe encoding. This type of mail also offers an affordable, yet effective way to reach targeted audiences. In addition, it is the most effective direct mail piece when it comes to reaching consumers, and the USPS is no longer allowing new providers to offer it. Only grandfathered providers are allowed to offer plastic postcards.
The best thing about mailing plastic cards is that they are not prone to lands in spam folders. Moreover, since the recipients do not need to consent to receive promotional mails, the response rate of plastic postcard direct mail is significantly higher than other direct marketing channels. The plastic postcard mailer can be customized with artwork templates that will suit your specific layout and design. You can also avail of graphic design services from your supplier.
Custom data printing options
Plastic postcard mailers are an effective way to contact new customers and re-connect with long-time ones. Before you print your postcards, decide which printing service will create them for you. Listed below are six important things to consider when selecting a plastic postcard mailer. Keep these tips in mind when choosing the right printing service for your needs. You’ll be glad you did! Once you’ve selected your mailing service, you can focus on getting the best results from your marketing campaigns.
Paper type: Depending on the size of your mailing list, a high-quality paper can make or break your campaign. Consider whether you’ll need a matte or glossy finish. If you’re targeting a young audience, go for glossy finish. Plastic postcards can be designed with pop-out cards. These cards can serve as a Call to Action or an enticement for prospective buyers. You can even include membership cards and gift cards. Custom data printing options for plastic postcard mailers can make your mailings effective.
