Any sneakerhead would tell you that streetwear is not in style right now, it is a style of living. The definition of streetwear is superficially very straightforward. Streetwear is defined by the fashion industry as trendy, casual attire worn by fans of popular culture like supreme brand clothing, sneakers, caps, etc. Most of these followers are under 30, reside in cities, and are a part of a subculture (ex. skateboarders or hip-hop music fans).
Influence of Streetwear on Traditional Fashion Models
Streetwear turns the conventional model of fashion on its head. Before buyers decided which fashions would be carried in stores, buyers decided which trends would be shown on the runway, and magazine editors advised readers what to buy and what not to buy for the forthcoming season. But now, thanks to the streetwear industry’s predominately direct-to-consumer business model, it’s the customers who are setting trends.
Fashion was not only disrupted by streetwear; it was also democratized. In today’s internet age, street style from powerful people like influencers, celebrities, and singers has a significant impact on what we consider to be stylish. Anyone may create their own clothing line or influencer network using social media. What the next trend in streetwear will be is determined by the millions of people who like, share, and retweet it instead of what fashion elite.
Go casual and be fabulous
There is virtually no right or wrong way to wear streetwear because it is so individualized and heavily dependent on personal taste, geographic area, and socio-economic status. Whether you’re wearing a pricey designer t-shirt with a logo on it or a less-expensive one from Supreme clothes (Supreme hoodies, supreme jackets, supreme sweaters) Shoepicks, Kappa, and many more, your clothing choices say something about who you are, and what you value. Select companies that align with your sense of style and fashion principles.
Since not everyone can buy or obtain an exclusive pair of designer clothes, shoes, and jackets the fast fashion business jumped on the streetwear trend to provide buyers with reasonably priced knockoffs. An experienced hyperbeats collector can recognize a fake or a hard-to-find designer piece from a mile away, even though the inexperienced eye would not be able to tell the difference.
Streetwear was always in fashion?
If you’re talking about the beginnings, then I believe that skateboarding organically led to what we now refer to as street fashion; nevertheless, the present situation is different. The combination of shoes and hip-hop culture feels like the current street culture.
The early hip-hop fashion movement of the 1980s and 1990s had a significant impact on streetwear as well. Sneakers, the key component of streetwear, originated in both basketball and hip-hop, two largely Black subcultures. When rappers like Jay-Z, Snoop, and Biggie gained popularity and athletes like Michael Jordan started selling sneakers, the casual athletic look became an instant hit.
California’s surf and skate cultures are where the modern streetwear movement originated in the United States. The in-thing to do in the 1980s and 1990s was to decorate your board with hip stickers. Pretty soon, boarders started wearing logos in addition to having them on their boards. The trend takes off when MTV enters.
Make waves with streetwear
Streetwear incorporates comfortable yet trendy clothing such as Billioners graphic tees, Supreme hoodies, sweatpants, and sneakers. Shortly, streetwear can encompass a wide variety of fashion styles, streetwear looks often focus on a few casual elements.
- Comfortable yet trendy:- Anything we wear, we always go for the comforts as well as it looks trendy. Casual attire and athleisure essentials like sweaters and joggers make up streetwear clothing. It probably isn’t streetwear if you can’t skate in it.
- Stick with one:- It’s uncommon to see a true fan layering different streetwear labels in a single outfit because brand loyalty is a significant component of streetwear culture. If you only have a few pieces from various streetwear brands, try showcasing one logo at a time and filling out the rest of your outfit with workplace and athletic wear.
- Be authentic:- Streetwear has its roots in DIY and counterculture. True streetwear is about being yourself, despite the fact that it currently seems to be filled with regulations. Don’t be scared to combine uncommon elements; you might find that you’re ahead of the game.
- Invest in Footwear:- The most significant (and expensive) component of a hypebeast’s outfit is frequently their sneakers. Sneakers are the way to go if you want to make a major fashion statement with just one piece of clothing.
Conclusion point
Streetwear brings new important players: comfortable clothing and community. While a brand’s coolness, exclusivity, and status symbol have always been integral to fashion. Streetwear’s exclusivity, however, is more influenced by knowledge than by the ability to pay for it. The greatest hurdle to the entrance for marketers is to appeal to this in-crowd mindset.
