adas market

Advanced driver-assistance systems: Opportunities and challenges ahead Demand for advanced driver-assistance systems (ADAS)—those that assist with monitoring, warning, braking, and steering—is expected to rise over the next decade, driven primarily by regulatory and consumer interest in safety applications that protect drivers and reduce accidents. Both the European Union and the United States, for example, have mandated that all vehicles be equipped with autonomous emergency braking systems and forward-collision warning systems by 2020. According to a recent McKinsey survey, car buyers are becoming increasingly interested in ADAS applications that promote comfort and economy, such as those that assist with parking or…