Matthias Siems: Customer Experience Is The Key To Growth Marketing
Does Matthias Siems ask? Who wouldn't like to grow their business? A set of activities that aims to increase sales, acquire new customers and reach new prospects is called growth marketing. Many growth marketers focus on strategies and tools that help customers get through the doors and onto their websites. However, only a few realize that sustainable growth requires avoiding the churning of customers. Matthias Siems says that many companies understand the importance of customer experience (CX). It is essential for brand loyalty and retention. Despite ample evidence, many businesses don't see the long-term return on investment that CX strategy…